If you’ve seen ads for Famous AI—Alex Mehr’s latest platform promising to help you build apps and businesses using AI—you’re probably wondering if this is a legitimate opportunity or just another guru pivoting to the next trend.
Here’s what you need to know right off the bat: Alex Mehr has a complicated track record. On one hand, he’s a legitimate entrepreneur who co-founded Zoosk (sold for $258 million) and worked as a NASA scientist. On the other hand, he’s been business partners with Tai Lopez on multiple questionable ventures, including Retail Ecommerce Ventures (REV), which is currently facing SEC fraud charges.
So when Alex Mehr launches a new AI platform called Famous AI, promising to help regular people build businesses with artificial intelligence, should you trust him? Or is this just the latest in a long line of overhyped programs from the Tai Lopez/Alex Mehr ecosystem?
I spent considerable time researching Famous AI, Alex Mehr’s background, his previous ventures, and whether this platform delivers real value or just sells the dream. Here’s everything you need to know.
Before we jump in…
Before we dive into the Famous AI review, let me be straight with you about something: if your goal is to build reliable, predictable income online, jumping on the latest AI trend from a guru with a questionable track record probably isn’t your best move.
Real, sustainable online income doesn’t come from chasing trends. It comes from building assets that generate recurring revenue using proven business models.
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That’s why I recommend local lead generation: building websites that rank on Google for local service searches, then renting those leads to local businesses for $500-$2,000 per month.
Why is this better than whatever Alex Mehr is currently selling?
- No dependence on trending platforms or AI tools that might change or disappear
- Proven business model that’s worked for decades, not months
- Recurring monthly income from business clients, not one-time product sales
- You own the assets – websites that generate leads indefinitely
- Lower risk – no need to invest in inventory, products, or untested AI systems
Could Famous AI help you with local lead gen? Maybe. AI tools can speed up content creation and research. But you don’t need Alex Mehr’s platform to access AI—ChatGPT and Claude are available to everyone.
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Key Takeaways
- What it is: Famous AI (Famous.ai) is Alex Mehr’s latest venture under Famous Labs, positioning itself as a platform to help people build AI-powered apps and businesses
- Who created it: Dr. Alex Mehr, co-founder of Zoosk (sold for $258M), former NASA scientist, and business partner of Tai Lopez
- The track record: Alex Mehr has legitimate credentials (PhD, NASA, Zoosk success) but also involvement in controversial ventures like REV (currently facing SEC fraud charges) and MentorBox (criticized for aggressive upsells)
- Limited information: Unlike typical courses, Famous AI appears to be more of a platform/tool rather than a traditional educational program, with very little verified user feedback available
- The pattern: This is the latest pivot in the Mehr/Lopez ecosystem, following book summaries → e-commerce → NFTs/crypto → AI
- My verdict: Too early to tell if Famous AI delivers value, but Alex Mehr’s track record suggests caution. The lack of transparent pricing, verified results, or substantial user reviews is concerning
- Better alternative: Instead of chasing AI trends from controversial gurus, focus on proven business models like local lead generation that build real assets
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What Is Famous AI?
Famous AI (Famous.ai) is positioned as a platform under Alex Mehr’s Famous Labs umbrella that claims to help users build full-stack apps and businesses using AI, supposedly with “a single prompt—no code, no team, just launch.”
Based on limited information available (the platform is relatively new and marketing is sparse), Famous AI appears to be:
- An AI-powered app/business builder that generates code and functionality based on text prompts
- Part of a larger ecosystem including Deal.ai, SuperCool.com, and other Mehr ventures
- Marketed as making business building accessible to non-technical people through AI automation
- Aimed at entrepreneurs who want to create digital products or services without coding skills
However—and this is important—there’s surprisingly little concrete information available about:
- What exactly you get when you sign up
- How much it costs
- What the actual capabilities are versus marketing claims
- Real user results or testimonials
- Transparent case studies or examples
This lack of transparency is itself a red flag, especially given Alex Mehr’s history of launching programs with big promises but questionable delivery.
Who Is Alex Mehr?
To understand whether Famous AI is worth your attention, you need to understand who Alex Mehr is and what his track record actually looks like.
The Impressive Credentials
Let’s start with what’s genuinely impressive about Alex Mehr:
Academic Background:
- PhD from University of Maryland
- Studied mechanical engineering at Sharif University of Technology in Iran
- Completed MBA coursework at UC Berkeley (dropped out to start Zoosk)
Legitimate Success:
- Worked as a scientist at NASA on complex engineering problems
- Co-founded Zoosk with Shayan Zadeh in 2007
- Grew Zoosk to 40+ million users across 80 countries
- Sold Zoosk for $258 million in 2019
- Multiple patents in technology and user verification systems
This is a real resume. Alex Mehr is not a complete fraud—he has legitimate technical skills and entrepreneurial success.
The Problematic Pattern
But here’s where things get murky. After the Zoosk success, Alex Mehr partnered with Tai Lopez on multiple ventures, and the pattern has been… questionable at best.
MentorBox (with Tai Lopez):
- Book summary subscription service ($7-$59/month)
- Criticized heavily for aggressive upsells immediately after purchase
- Users report being bombarded with “one-time offers” totaling thousands
- Complaints about lack of engagement from founders despite promises
- Overall reputation: decent concept, terrible execution and marketing
Retail Ecommerce Ventures / REV (with Tai Lopez):
- Launched 2019 to buy distressed retail brands (RadioShack, Pier 1, Dressbarn, etc.)
- Pitched to investors as brilliant e-commerce turnaround opportunity
- Currently facing SEC fraud charges alleging Lopez, Mehr, and Lopez’s cousin misled investors
- SEC claims they told investors companies were “on fire” and “cash flow is strong” when actually none generated profits
- Accusations of using new investor money to pay existing investors (Ponzi scheme structure)
- Former employees tipped off the SEC, calling it fraudulent
- Investors reportedly formed their own organization to take control of brands away from Mehr/Lopez
Buy That Business (Alex Mehr):
- Another venture teaching people to buy existing businesses
- Launched while REV was reportedly failing
- Criticized for aggressive sales tactics and questionable timing
Now: Famous AI, Deal.ai, and other AI ventures
- Latest pivot to AI after crypto/NFT ambitions fizzled
- Pattern continues: new trend, new platform, new opportunity to sell to followers
What This Pattern Tells Us
Alex Mehr clearly has real technical skills and business acumen (Zoosk proves that). But his ventures with Tai Lopez and his post-Zoosk trajectory suggest someone more interested in chasing trends and marketing programs than building sustainable businesses.
The SEC fraud charges against REV are particularly concerning. While Mehr hasn’t been convicted of anything, the allegations paint a picture of misleading investors about business performance—exactly the kind of behavior that raises red flags about any new venture.
The Mehr/Lopez Business Model: A Pattern You Should Recognize
If you’ve been researching online business opportunities, you’ve probably noticed a pattern among certain “gurus.” Alex Mehr and Tai Lopez are textbook examples:
- Find the trending topic (currently AI, previously crypto/NFTs, before that e-commerce)
- Position yourself as the expert (leverage past successes, even if unrelated)
- Launch a platform/course/opportunity with big promises
- Sell to the same audience via aggressive marketing and upsells
- Move on to the next trend when this one loses momentum
This isn’t necessarily illegal, but it’s definitely a questionable approach to building value for customers.
Compare this to entrepreneurs who build one business, perfect it over years, and create genuine long-term value for customers. That’s not what you see with the Mehr/Lopez ecosystem.
What We Know (And Don’t Know) About Famous AI
Here’s what’s publicly available about Famous AI:
What’s Confirmed:
- It exists under Famous Labs (alexmehr.com lists it)
- Alex Mehr is promoting it on social media
- It’s positioned as an AI platform for building apps and businesses
- It’s part of a suite including Deal.ai and SuperCool.com
What’s Unclear:
- Pricing: No transparent pricing information readily available
- Actual capabilities: Marketing claims are vague; real functionality unknown
- User results: No verified case studies or testimonials
- Success rate: Zero data on how many users actually build successful businesses
- Support: Unknown what kind of support or training is provided
- Refund policy: No clear information about guarantees
This lack of transparency is concerning. Legitimate platforms typically showcase:
- Clear pricing tiers
- Real user testimonials with verifiable results
- Case studies demonstrating the platform’s capabilities
- Transparent refund policies
- Active user community sharing experiences
Famous AI has none of this publicly visible, which suggests either:
- It’s so new there aren’t real users yet, or
- They’re deliberately being vague until you’re in the sales funnel
Neither inspires confidence.
The AI Business Building Hype: Reality Check
Let’s talk about the broader claim that Famous AI appears to make: that you can build successful businesses or apps using AI with “a single prompt.”
What’s Real About AI Business Tools:
- AI can genuinely help with business operations (content, coding assistance, automation)
- Tools like ChatGPT, Claude, and specialized AI platforms have legitimate use cases
- Many businesses are successfully integrating AI to improve efficiency
What’s Overhyped:
- The idea that you can type a prompt and have AI build a profitable business for you
- That AI eliminates the need for business fundamentals, market research, or customer understanding
- That non-technical people can compete with developers just because they have AI tools
The reality is that AI is a tool—a powerful tool, but still just a tool. Success still requires:
- Understanding your market and customers
- Creating real value
- Marketing and distribution
- Customer service and operations
- Persistence and problem-solving
No AI platform, including Famous AI, can replace these fundamentals. Anyone promising otherwise is selling you a fantasy.
Red Flags About Famous AI
Based on my research, here are the red flags that concern me:
1. Lack of Transparent Information
Legitimate platforms are transparent about pricing, capabilities, and results. The fact that Famous AI has virtually no public information about what you actually get is suspicious.
2. Alex Mehr’s Recent Track Record
The SEC fraud charges against REV are damning. While Mehr might eventually be cleared, the allegations are serious and the pattern (promising great results while businesses actually lose money) is exactly what you’d worry about with a new venture.
3. The Trend-Chasing Pattern
Book summaries → E-commerce acquisitions → Crypto/NFTs → AI
This is the pattern of someone chasing hype cycles, not building lasting value.
4. Association with Tai Lopez
Tai Lopez has one of the most damaged reputations in online marketing. Being in business with him repeatedly doesn’t speak well for judgment or ethics.
5. No Verified User Results
Where are the success stories? Where are people publicly sharing how Famous AI helped them build profitable businesses? The absence is telling.
6. Vague Marketing Claims
“Build full-stack apps with a single prompt” is the kind of oversimplified claim that sounds too good to be true because it is.
What Real AI Business Building Looks Like
If you’re genuinely interested in using AI to build or grow a business, here’s what that actually looks like in practice:
Content Creation:
- Use ChatGPT or Claude to help write blog posts, product descriptions, ad copy
- Still requires human editing, fact-checking, and strategic direction
- Speeds up the process but doesn’t eliminate the work
Coding Assistance:
- Tools like GitHub Copilot help developers write code faster
- Still requires understanding of programming fundamentals
- Makes good developers faster; doesn’t make non-developers into developers
Customer Service:
- AI chatbots can handle common questions
- Still need human oversight and intervention for complex issues
- Requires proper setup, training, and ongoing management
Data Analysis:
- AI can help identify patterns and insights from data
- Still need to know what questions to ask and how to interpret results
- Not a replacement for business intelligence and strategy
Market Research:
- AI can help gather and synthesize information quickly
- Still need critical thinking to separate signal from noise
- Doesn’t replace understanding your specific market and customers
Notice a pattern? AI assists with tasks but doesn’t replace business fundamentals.
Any platform (including Famous AI) that suggests otherwise is selling you fiction.
Who Might Consider Famous AI (And Who Should Stay Away)
Based on what little we know about Famous AI, here’s my assessment:
Might Be Worth Exploring If:
- You have significant disposable income and are willing to experiment
- You’re fascinated by AI tools and want to test new platforms
- You understand it’s speculative and don’t expect guaranteed results
- You have technical background to evaluate the actual capabilities
- You’re not expecting it to build a business for you
Definitely Stay Away If:
- You’re looking for a proven path to online income
- You can’t afford to lose the investment
- You’re hoping AI will do the work for you
- You’re expecting another Zoosk-level success just from using the platform
- You’re risk-averse and want established, proven systems
Honestly, I’d recommend most people stay away—at least until there’s substantial evidence that Famous AI delivers real value to real users.
A Much Better Alternative: Local Lead Generation
Here’s what frustrates me about platforms like Famous AI: they distract people from business models that actually work.
You don’t need cutting-edge AI platforms from controversial entrepreneurs to build online income. You need a proven system that solves a real problem for real businesses.
That’s exactly what local lead generation provides.
The model is straightforward:
- Build simple websites targeting local service businesses (plumbers, HVAC, roofing, etc.)
- Rank them on Google for high-intent local searches (“emergency plumber in [city]”)
- Rent the leads to local businesses for $500-$2,000 per month
Why this is better than chasing AI platforms:
Proven Track Record: This business model has worked for decades and will continue working regardless of AI trends. Google isn’t going away. Local businesses will always need customers.
Real Value Creation: You’re solving a genuine problem: connecting businesses that need customers with people actively searching for their services. This isn’t hype—it’s fundamental economics.
Recurring Revenue: Once a site ranks and you have a client, that’s monthly recurring income with minimal ongoing work. Compare this to constantly chasing the next AI tool or platform.
You Own the Assets: The websites you build are assets you own. They generate income as long as they rank, and you can sell them if you want to cash out. With platforms like Famous AI, you’re dependent on their continued existence and terms.
Lower Risk: You can build a lead gen site for $50-$100. No need to invest thousands in an unproven platform from a controversial entrepreneur.
AI Can Still Help: Want to use AI? Great! Use ChatGPT or Claude to help write website content faster. But you’re using AI as a tool within a proven model, not betting on an AI platform as the business itself.
Scalability: Each site you build can generate income indefinitely. Build 10 sites generating $1,000/month each, and you have $10,000/month in relatively passive income.
This is what building real online income looks like. Not chasing AI platforms from gurus with SEC fraud charges.
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My Honest Assessment: Should You Try Famous AI?
Let me give you my straight answer: No, I would not recommend Famous AI.
Here’s why:
The Track Record Is Too Concerning: Alex Mehr’s involvement in REV (currently facing SEC fraud charges) and his pattern of jumping from trend to trend makes it hard to trust any new venture he launches.
The Lack of Transparency Is a Red Flag: Legitimate platforms are upfront about pricing, capabilities, and results. The opacity around Famous AI suggests either it’s so new there’s nothing to show, or they’re deliberately vague to get you into a sales funnel.
The AI Business Building Claims Are Overhyped: The suggestion that you can build businesses with “a single prompt” is the kind of oversimplified claim that preys on people’s desire for easy success.
Better Alternatives Exist: If you want to use AI to build a business, you can access ChatGPT, Claude, and dozens of other AI tools directly without going through Alex Mehr’s platform. And if you want to build real online income, proven models like local lead generation offer much better odds of success.
The Cost/Benefit Doesn’t Add Up: Even if Famous AI delivers some value, you’re likely paying a premium for access to AI capabilities you could get elsewhere, packaged with a brand (Mehr/Lopez) that has significant credibility issues.
Could I Be Wrong?
Sure. It’s possible that Famous AI is genuinely innovative and delivers real value. Maybe Alex Mehr has learned from past mistakes and is building something legitimate this time.
But based on the pattern of behavior, the SEC charges against REV, the lack of transparency, and the overhyped claims, I’m not willing to recommend it—especially when better alternatives exist.
If you absolutely must explore it, wait. Wait until:
- There are verified user testimonials with real results
- Pricing and capabilities are transparent
- The SEC case against REV is resolved
- Independent reviews confirm value delivery
Don’t be an early adopter for a platform from someone with this track record. Let others test the waters first.
What You Should Do Instead
If you’re reading this because you’re looking for a way to build income online, here’s my advice:
1. Stop Chasing Trends Every few months there’s a new “breakthrough” being marketed by gurus. AI is just the latest. Before this it was NFTs, crypto, e-commerce, dropshipping, etc. Stop chasing and start building.
2. Focus on Proven Models Local lead generation, affiliate marketing, freelancing, service businesses—these have worked for years and will continue working. Pick one and master it.
3. Use AI as a Tool, Not a Business Model AI is incredibly useful for speeding up content creation, research, and operations. But it’s a tool to enhance what you’re doing, not a business model itself.
4. Build Real Skills Instead of hoping a platform will do the work for you, learn skills that create lasting value: SEO, copywriting, sales, marketing, customer service. These compound over time.
5. Create Assets You Own Whether it’s websites, email lists, social media followings, or physical products—build things you own and control, not things dependent on someone else’s platform.
6. Be Wary of Guru Ecosystems When someone has launched multiple ventures across multiple trends while their previous ventures face legal issues or fail, that’s a pattern worth avoiding.
The path to real online income isn’t sexy or fast. It’s consistent work using proven methods to create value for real people. That’s it.
Famous AI, like most guru platforms, sells the fantasy of easy success. Don’t buy it.
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Final Thoughts
Alex Mehr is a complicated figure. He has real credentials and real success with Zoosk. But his post-Zoosk ventures, especially his partnership with Tai Lopez, raise serious questions about judgment, ethics, and whether his priorities are building value for customers or extracting money from followers.
Famous AI might be different. It might be the venture where Alex Mehr applies everything he learned and builds something genuinely valuable. But given the pattern of behavior, the SEC charges, and the lack of transparency, I’m deeply skeptical.
You deserve better than to be someone’s beta tester for an unproven platform from a controversial entrepreneur. You deserve a real path to building income that doesn’t depend on the latest trend or trust in someone with a questionable track record.
Local lead generation isn’t exciting. It won’t make you an overnight success. But it’s real, it works, and it builds assets you own and control.
That’s what I recommend. Not Famous AI. Not the next big thing from the Mehr/Lopez ecosystem. Just proven business fundamentals executed consistently over time.
That’s how real wealth gets built.

Mark is the founder of MarksInsights and has spent 15+ years testing online business programs and tools. He focuses on honest, experience-based reviews that help people avoid scams and find real, sustainable ways to make money online.