Amazon FBA is one of the most hyped business models online. Every year, new training programs promise to show beginners how to launch an Amazon business and achieve financial freedom.
One of the latest to gain attention is the Rainmaker Challenge. It’s pitched as a 7-day Amazon FBA bootcamp that helps busy parents and everyday people start their own e-commerce brand.
But is this really the opportunity it claims to be, or just another expensive course overselling Amazon FBA?
Before I start…
After more than 15 years of testing countless ways to make money online, I’ve narrowed it down to one model that consistently works.
It’s simple, scalable, and beginner-friendly. If I had to start all over again today, this is exactly what I’d do.
👉 Check out my No.1 recommendation here
Key Takeaways (If you’re in a hurry!)
-
Rainmaker Challenge is a 7-day training focused on Amazon FBA private label
-
Teaches product research, sourcing, branding, and selling on Amazon
-
Startup costs are high – most people need $5K–$15K just to launch
-
FBA is real, but margins are slim and competition is intense
-
Verdict: Rainmaker Challenge is legit, but FBA is one of the riskiest online business models for beginners
👉 RECOMMENDED: Go here to see the best business to start online!
What Is the Rainmaker Challenge?
The Rainmaker Challenge is marketed as a 7-day bootcamp to help beginners start selling on Amazon FBA. The program was created by Stephen and Chelsey Diaz, a husband-and-wife team who claim to have built their own successful Amazon business and now coach others to do the same.
The idea is simple: join the challenge, learn the steps of FBA, and walk away with the confidence to launch your own product brand.
The training focuses on:
-
Product research techniques
-
Finding suppliers (often through Alibaba)
-
Branding and packaging
-
Creating listings on Amazon
-
Running ads to generate traffic and sales
It’s essentially the standard Amazon FBA private label playbook.
Who Runs the Rainmaker Challenge?
Stephen and Chelsey Diaz are the faces of the Rainmaker Challenge. They promote themselves as family entrepreneurs who built financial freedom through FBA and now help others do the same.
Unlike anonymous gurus, they’re real people with a strong presence on social media. However, their success is mainly from selling the course, not just from FBA itself – which is an important distinction.
👉 RECOMMENDED: Go here to see the best business to start online!
What Does It Cost?
The Rainmaker Challenge itself is inexpensive to join (usually under $50). But that’s just the entry point.
Once inside, you’ll be pitched higher-ticket upsells like the Rainmaker Academy, which costs several thousand dollars.
On top of that, launching an Amazon FBA business requires significant capital. Between inventory, shipping, branding, and Amazon PPC ads, you should expect $5K–$15K upfront before seeing sales.
This is the biggest reason most beginners fail with FBA.
The FBA Reality Check
Amazon FBA sounds like the dream business model:
-
Amazon handles storage, packing, and shipping
-
You just need to find a winning product
But the reality is much tougher:
-
High startup costs – you need thousands just to launch
-
Slim margins – Amazon fees eat up 30–40% of every sale
-
Fierce competition – many sellers compete with near-identical products
-
Risk of suspension – Amazon can freeze or shut down accounts with little warning
-
Slow payback period – even successful sellers often take months or years to recover upfront costs
This is why the majority of FBA beginners never make it past the first year.
👉 RECOMMENDED: Go here to see the best business to start online!
The Pros of Rainmaker Challenge
✅ Affordable entry point (for the 7-day challenge)
✅ Step-by-step walkthrough for complete beginners
✅ Strong community and support element
✅ Real focus on family-oriented branding and motivation
The Cons of Rainmaker Challenge
❌ FBA itself requires thousands in capital
❌ Margins are slim and competition is brutal
❌ Heavy reliance on Amazon’s platform – zero control over your business
❌ Upsells into high-ticket coaching are common
❌ Success stories are the minority
Is the Rainmaker Challenge a Scam?
No, the Rainmaker Challenge is not a scam.
It’s a real training run by real people, and the information it provides on FBA is accurate. But like most Amazon FBA courses, it downplays the risks, costs, and failure rates.
For the majority of beginners, it’s not the golden ticket to financial freedom it’s marketed as.
Who Is It Best For?
-
Beginners who are curious about FBA and want to test the waters with a low-cost bootcamp
-
People with at least $5K+ available to invest in inventory and ads
-
Families or couples looking for a motivational “community-first” vibe
If you’re short on funds, risk-averse, or looking for quick wins, FBA (and the Rainmaker Challenge) will likely be a poor fit.
Better Alternatives to the Rainmaker Challenge
If you want the financial freedom the Rainmaker Challenge promises but without betting thousands on Amazon FBA, consider:
-
Local lead generation – build simple websites for small businesses and rent them out for monthly fees
-
Affiliate marketing with SEO – create content that earns commissions around the clock
-
Freelancing with AI tools – offer services using ChatGPT, Canva, or other AI platforms
These models are faster, cheaper, and more reliable than FBA.
👉 RECOMMENDED: Go here to see the best business to start online!
Frequently Asked Questions
Is the Rainmaker Challenge legit?
Yes. It’s a real program with a real community, but success in FBA is rare.
How much does it cost?
The 7-day challenge is cheap, but expect upsells into multi-thousand-dollar programs. Plus, you’ll need $5K–$15K for inventory and ads.
Can you make money with the Rainmaker Challenge?
Yes, but only if you have significant capital and can survive the competition.
Is Amazon FBA beginner-friendly?
No. Setup is easy, but profitability is very difficult.
Are there cheaper ways to start online?
Yes. Lead generation, affiliate marketing, and freelancing all cost far less to start.
Final Verdict – Should You Join the Rainmaker Challenge?
The Rainmaker Challenge is not a scam. It’s a real training that gives beginners a taste of Amazon FBA. If you’ve got money to burn and you’re dead set on trying FBA, it’s one of the better entry-level programs.
But don’t confuse “entry-level” with “low-risk.” Amazon FBA is one of the toughest, most capital-heavy online business models out there. Most beginners fail, not because they’re lazy, but because the economics simply don’t stack up.
Before You Go…
If you’re serious about building a real online business – something simple, proven, and scalable – skip the Amazon FBA gamble and focus on what actually works.
After 15 years of testing, there’s only one approach I consistently recommend above everything else.
👉 Click here to discover my No.1 recommendation

Mark is the founder of MarksInsights and has spent 15+ years testing online business programs and tools. He focuses on honest, experience-based reviews that help people avoid scams and find real, sustainable ways to make money online.