Natura & Co Review: Can You Really Make Money as a Beauty Consultant?

If you’re researching Natura & Co as a business opportunity, you’re looking at the #2 MLM by global revenue ($8.2 billion in 2024) and the largest beauty direct sales company in Latin America. With brands like Natura, Avon (in Latin America), and The Body Shop (sold in 2023), the company has an impressive portfolio and over 4.8 million beauty consultants worldwide.

But here’s the critical question: can you actually make meaningful income as a Natura or Avon consultant?

Unlike U.S.-based MLMs which publish detailed income disclosures Natura & Co doesn’t publish consultant income data. As a Brazilian company operating primarily in Latin America, they’re not subject to the same FTC disclosure requirements that force American MLMs to reveal how little most participants earn.

However, the business model is structurally similar to other MLMs: sell products directly and recruit a team to earn commissions on their sales. And like other MLMs, the mathematics of multi-level compensation mean the vast majority of consultants earn very little while a tiny percentage at the top make significant money.

A More Reliable Path to Building Income

Before diving into the detailed analysis of Natura & Co’s business model, let me be direct: if your goal is building reliable monthly income without depending on recruiting friends and family, there’s a better option.

Local lead generation lets you build income-generating assets—websites that rank on Google for local service searches—and rent leads to businesses for $500-$2,000 per month. And no you don’t need to be an expert or technical to do this (ai handles that part).

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Here’s the difference:

• Natura & Co: Earn commissions selling products + recruiting downline (typical MLM structure)
• Local lead gen: Build websites, rank them, collect recurring revenue from business clients

Natura & Co: Need inventory, samples, attend meetings, manage team Local lead gen: No inventory, no team management, minimal ongoing expenses

Natura & Co: Income depends on personal sales + team performance Local lead gen: You own the asset completely, predictable monthly revenue

Natura & Co: Building meaningful income requires recruiting and team building Local lead gen: Build sites alone, no recruiting required

I currently own 12 lead gen sites generating $8,500/month combined. No products to sell, no team to manage, no meetings to attend. Just websites generating leads that businesses pay for monthly.

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Key Takeaways

• What it is: Natura & Co is a multi-level marketing conglomerate selling beauty, cosmetics, and personal care products through independent consultants in Latin America and globally
• Founded: Natura founded 1969 in Brazil; acquired Avon in 2020 creating Natura & Co
• Revenue: $8.2 billion globally (2024), making it #2 MLM by revenue
• Brands: Natura (Brazil’s #1 beauty brand), Avon (Latin America and international), Aesop
• Consultant network: 4.8 million beauty consultants and representatives worldwide
• Primary markets: Brazil (dominant), Mexico, Argentina, Colombia, other Latin American countries
• Income disclosure: Not published (Brazilian company, not subject to U.S. FTC requirements)
• Compensation structure: Retail margin + team bonuses (typical MLM model)
• My verdict: Legitimate company with quality products, but MLM structure means most consultants likely earn minimal income while company profits from consultant purchases

👉 RECOMMENDED: See the business model I actually recommend

What Is Natura & Co?

Natura & Co is a Brazilian multinational direct sales cosmetics and personal care company headquartered in São Paulo. The company was created in 2019-2020 when Natura Cosméticos acquired Avon Products, combining two major direct sales beauty companies.

The Brand Portfolio

Natura: Brazil’s leading beauty brand, known for sustainable sourcing from Amazon communities. Offers skincare, cosmetics, fragrances, and body care.

Avon (Latin America): Classic direct sales cosmetics brand, now integrated with Natura in Latin American markets. Offers makeup, skincare, fragrances, and fashion accessories.

Aesop: Premium Australian skincare brand (retained in portfolio, though Natura is now exploring strategic alternatives for some non-Latin American assets)

Note: Natura sold The Body Shop in 2023 and is restructuring to focus primarily on Latin America.

How Natura & Co Works

As a beauty consultant, you make money through:

1. Retail Profit: Buy products at consultant price (typically 20-30% discount), sell at retail price, keep the difference

2. Team Commissions: Recruit other consultants and earn commissions on their sales (multi-level structure)

3. Bonuses and Incentives: Various performance bonuses based on personal and team volume

The emphasis, as with most MLMs, is on building a team. While you can earn retail margin selling products, meaningful income requires recruiting others who also recruit.

The Numbers: Who’s Actually Making Money?

Here’s where analysis gets difficult because Natura & Co doesn’t publish consultant earnings data.

What we know:

• 4.8 million consultants and representatives worldwide
• Company revenue: $8.2 billion (2024)
• Average revenue per consultant: approximately $1,708/year

But this doesn’t tell us consultant earnings—just how much product flows through the network. Much of this “revenue per consultant” likely represents products consultants purchased for personal use, not actual sales to customers.

What MLM math tells us: Based on structural analysis of MLM compensation plans and comparison to companies that do publish data, we can reasonably infer:

• 60-80% of consultants likely earn less than $500/year (after expenses)
• 15-25% earn $500-$3,000/year
• 5-10% earn $3,000-$10,000/year
• <5% earn $10,000-$50,000/year
• <1% earn $50,000+/year

The majority of the 4.8 million consultants are likely casual participants buying products at discount for personal use, not building substantial businesses.

The Compensation Plan Breakdown

While Natura & Co doesn’t publish as detailed compensation information publicly as U.S. MLMs, the structure follows typical multi-level marketing patterns.

Retail Margin (Direct Sales)

Consultants purchase products at a discount (typically 20-30% depending on brand and product category) and sell at retail price.

Example:

• Buy Natura lipstick at BRL 40 (consultant price)
• Sell at BRL 55 (retail price)
• Earn BRL 15 (27% margin)

Reality: Most beauty products have intense retail competition (drugstores, Sephora, Ulta, online retailers). Selling at full retail price is difficult when customers can buy similar products cheaper elsewhere.

Team Building Bonuses

This is where the MLM structure comes in. You earn commissions based on your downline’s sales volume.

Typical structure:

• Recruit consultants into your team
• Earn percentage of their sales
• Earn percentage of their recruits’ sales (multi-level)
• Higher ranks unlock higher commission percentages and deeper levels

Reality: Most people you recruit will quit (MLM attrition rates are typically 50-80% annually). Building and maintaining a productive team is extremely difficult.

Leadership Ranks and Bonuses

Like other MLMs, Natura has recognition levels based on personal and team volume:

• Consultant (entry level)
• Coordinator
• Manager
• Director
• Executive levels

Higher ranks earn additional bonuses and perks, but reaching them requires substantial team building.

The Hidden Requirement: Personal Volume

Many MLM structures require consultants to maintain monthly personal volume (purchasing products) to remain eligible for team commissions.

While Natura’s specific requirements aren’t publicly detailed, this is standard MLM practice. It means consultants often buy products monthly to stay “active” whether or not they’re selling them.

Income Reality: What the Structure Reveals

Even without published income disclosures, we can analyze earning potential based on the business model.

Scenario 1: Selling Only (No Recruiting)

Assumption: Sell BRL 2,000/month in products (roughly $400 USD) Retail margin: 25% average = BRL 500/month profit Monthly expenses:

• Product samples: BRL 200
• Marketing materials: BRL 100
• Transportation to deliver products: BRL 150
• Net profit: BRL 50/month ($10 USD)

This is before considering time investment. At 20-30 hours/month effort, that’s less than minimum wage.

Scenario 2: Building a Team

Assumption: Recruit 5 active consultants Their combined sales: BRL 5,000/month Your commission: 5-10% = BRL 250-500/month Your personal retail profit: BRL 500/month Total: BRL 750-1,000/month ($150-200 USD)

Still modest income for the effort of recruiting, training, and managing 5 people—and this assumes they all stay active (most won’t).

Scenario 3: Upper Leadership

Assumption: Build organization of 50+ active consultants generating BRL 100,000+/month volume Potential earnings: BRL 10,000-30,000/month ($2,000-6,000 USD)

This level requires years of effort, recruiting dozens of people, and extraordinary retention—achieved by less than 1% of consultants.

Pros and Cons

Let me provide balanced assessment.

What Works in Natura & Co’s Favor

Legitimate Company: 55+ years in business (Natura), publicly traded, $8.2B revenue

Strong Brand in Brazil: Natura is genuinely Brazil’s #1 beauty brand with loyal customers

Quality Products: Many customers genuinely appreciate Natura’s sustainable sourcing and product quality

Sustainability Focus: Natura’s partnerships with Amazon communities and environmental commitments are authentic

Low Entry Cost: Can start with minimal initial investment (depending on market)

Training and Support: Consultants receive product training and business support

Flexibility: Work your own schedule, choose your effort level

What Doesn’t Hold Up

No Income Disclosure: Unlike U.S. MLMs, Natura doesn’t publish what consultants actually earn

MLM Structure: Mathematical reality means most participants earn little while top earners profit from downline

Recruiting Pressure: Building meaningful income requires recruiting friends and family

Market Saturation: With 4.8 million consultants, finding customers who don’t already know a consultant is difficult

Relationship Strain: Mixing business and personal relationships creates awkwardness

Ongoing Expenses: Products, samples, materials, and maintaining “active” status cost money

Income Dependent on Others: Team-based commissions mean your income depends on others’ activity (you can’t control)

High Attrition: Most recruits quit, requiring constant recruiting to maintain team

Time Intensive: Building to profitable levels requires years of consistent effort

Why Local Lead Generation Is Better

If you’re considering Natura & Co because you want flexibility, work-from-home income, and business ownership, local lead generation offers all those benefits—but actually delivers.

Income Comparison

Natura & Co (realistic scenarios):

• Selling only: BRL 50-500/month ($10-100 USD)
• With small team: BRL 750-1,500/month ($150-300 USD)
• Upper leadership: BRL 10,000+/month ($2,000+ USD) – requires years, <1% achieve

Local lead generation:

• One site: $500-$2,000/month after minimal expenses
• Five sites: $2,500-$10,000/month
• Ten sites: $5,000-$20,000/month

No Recruiting or Team Management

Natura & Co: Income growth requires recruiting and managing downline. This means:

• Constantly prospecting for new recruits
• Training team members
• Motivating them to stay active
• Dealing with 50-80% annual attrition
• Relationship complications

Local lead generation: Build websites alone. Zero recruiting. No team drama. No relationship strain.

You Own the Assets

Natura & Co: You’re an independent consultant for the company. They can:

• Change commission structures
• Modify compensation plans
• Adjust product prices
• Change territory rules
• You don’t own anything except unsold inventory

Local lead generation: You own the websites completely. No company can change your terms or take your assets. Can sell sites for 15-25x monthly earnings.

Predictable Income

Natura & Co income depends on:

• Your personal sales (variable, requires constant prospecting)
• Your team’s sales (can’t control their effort)
• Team retention (most quit within a year)
• Constant recruiting to replace attrition

Local lead generation income:

• Once site ranks and client is secured, income is predictable
• Client pays $1,000/month? That continues unless they cancel (rare if you deliver quality leads)
• Not dependent on recruiting or managing others

Lower Ongoing Expenses

Natura & Co expenses:

• Product purchases to stay “active”: BRL 200-500+/month
• Samples for demonstrations: BRL 100-300/month
• Marketing materials
• Transportation
• Training events (often encouraged/required)
• Total: BRL 300-1,000+/month ($60-200 USD)

Local lead generation:

• Hosting: $10/month per site
• Total: $10/month

Real Example

Natura & Co path: Join, buy initial products, prospect for customers and recruits, attend trainings, manage team, deal with attrition, work 15-25 hours/week for years… maybe earn BRL 2,000-5,000/month ($400-1,000 USD) if you’re in the top 10%.

Lead gen path: Build 4 sites over 6-9 months, rank them, rent each for $1,000/month = $4,000/month recurring. Total time: 80-120 hours upfront, then 4-6 hours/month maintenance.

The ROI comparison isn’t even close.

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Common Questions

Is Natura & Co a pyramid scheme?

Legally, no—consultants can earn retail profit from selling actual products to customers. However, the practical reality is that meaningful income comes from building a downline team, not from retail sales. The structure resembles a pyramid even if it’s technically legal.

Can you really make money with Natura & Co?

Some people do, but the percentage is very small. Without published income disclosures, we can’t provide exact numbers, but MLM math and structural analysis suggest 90-95%+ of consultants earn less than $100/month after expenses.

Why doesn’t Natura & Co publish income disclosures?

As a Brazilian company operating primarily in Latin America, they’re not subject to U.S. FTC requirements that force American MLMs to reveal average consultant earnings. This lack of transparency makes it impossible for potential consultants to make truly informed decisions.

How much does it cost to join Natura & Co?

Entry costs vary by market but are typically low (BRL 100-300 or equivalent). However, ongoing costs for maintaining “active” status, purchasing products, samples, and materials quickly add up to BRL 300-1,000+/month.

Is Natura a good company?

As a company, yes—Natura has legitimate sustainability practices, quality products, and strong brand presence in Brazil. But as a business opportunity for consultants, the MLM structure means most participants earn very little while the company profits from their product purchases.

My Honest Verdict

Natura & Co is a legitimate, well-established company selling quality products. It’s not a scam. But is it a realistic way to build meaningful income? For 95%+ of consultants, no.

The structural issues:

• MLM compensation math means most participants earn little
• Lack of income disclosure prevents informed decision-making
• Building income requires recruiting friends and family
• Market saturation (4.8 million consultants) makes customer acquisition difficult
• High attrition means constant recruiting to maintain team

Who might succeed with Natura & Co:

• Exceptional salespeople comfortable with aggressive recruiting
• People in Brazil or Latin America with large social networks
• Those who genuinely love the products and don’t mind minimal income
• People treating it as a hobby or social activity, not income replacement

Who should avoid Natura & Co:

• Anyone seeking reliable, predictable income (odds are terrible)
• People uncomfortable mixing business with personal relationships
• Those without significant time to invest (15-25+ hours/week)
• Anyone who wants to own their business (you’re a consultant for the company)
• People looking for transparency (no income disclosure data published)

The bottom line: While Natura doesn’t publish consultant earnings like U.S. MLMs are required to, the business model is structurally identical. When Amway’s own data shows average earnings of just $60/month, there’s no reason to believe Natura & Co’s consultant economics are significantly better.

If you want to build a real business with recurring income, asset ownership, and predictable growth—without recruiting or managing a downline—local lead generation offers everything MLMs promise but actually delivers.

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