Justin Woll Review 2026: Is Beyond Six Figures eCommerce University Worth It?

Justin Woll dropped out of Rutgers University 12 credits short of a business degree.

Most people would call that a terrible decision. But by the time his classmates were walking across the stage at graduation, Justin was reportedly pulling in over $200,000 a year from Shopify dropshipping.

He turned that success into BeyondSixFigures — what he calls the “largest personal eCommerce mentorship agency” in the industry. He’s won the ClickFunnels Two Comma Club award five times. His Facebook group has over 30,000 members. His students have collectively generated millions in sales.

That’s the highlight reel. Now let’s look at what actually happens when you hand over $997 for his eCommerce University course — and whether dropshipping in 2026 is still a game worth playing.

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Now — the full Justin Woll review.

Who Is Justin Woll?

Justin Woll is a New Jersey native who discovered e-commerce while studying at Rutgers University. He started dropshipping, found success relatively quickly, and left school to pursue it full-time. He won the Rutgers Entrepreneurship Award in 2016 — the same year he launched BeyondSixFigures.

His net worth has been estimated at $15 million, though that figure is self-reported and unverified. What is verifiable is the ClickFunnels awards (which require demonstrable revenue through their platform) and the size of his community.

Justin’s brand leans heavily into the “young entrepreneur who figured it out” narrative. He’s transparent about his background — growing up in a middle-class family that went through financial hardship — and positions himself as someone who built wealth through hustle and e-commerce knowledge.

He’s active on social media, particularly Facebook and Instagram, where he posts a mix of motivational content, student success stories, and promotional material for his programs.

What Does BeyondSixFigures Offer?

eCommerce University — $997

This is the core product. It’s a comprehensive online course covering the entire dropshipping process from product research to scaling.

The curriculum includes:

• Product Research — Justin’s systematic approach to finding winning products using spy tools and trend analysis
• Store Setup — Shopify store design, theme selection, product page optimization
• Facebook Ads — Targeting strategies, audience building, ad creative, the “BOOM method” for finding custom audiences
• Scaling — How to take a winning product from $100/day to $5,000+/day in ad spend
• Email Marketing — Automation sequences for recovering abandoned carts and repeat purchases
• Branding — Transitioning from generic dropshipping to a branded e-commerce business

The course is structured across multiple modules with video lessons. It’s not a weekend workshop — Justin himself suggests six months of intensive study to work through the material properly.

6-Month Mastermind Coaching — ~$5,000

This is the upsell. It includes everything in eCommerce University plus one-on-one coaching calls, ad campaign reviews, product selection feedback, and access to an inner circle on Telegram.

The mastermind is where the more personalized support happens. Students in the coaching program reportedly get direct feedback on their stores and ads, which can significantly accelerate the learning curve.

There is no refund policy for either program, which is a common complaint.

The Facebook Community

Justin’s free Facebook group — BeyondSixFigures w/ Justin Woll — has 30,000+ members. It’s active and features regular student success posts showing revenue screenshots. The group serves as both a support community and a marketing funnel for the paid programs.

What Justin Gets Right

The training is thorough. Compared to many dropshipping courses that skim the surface, eCommerce University goes deep. The Facebook ads training in particular is regularly updated to reflect platform changes, which matters in a space where ad strategies can become obsolete within months.

Student results exist. The Facebook group contains more verifiable success stories than most competing programs. Students regularly post revenue screenshots, and Justin engages with them publicly. While success stories represent the top performers, the volume of posts suggests the training does produce results for committed students.

The community is active. Having 30,000+ members sharing strategies, troubleshooting problems, and posting wins creates a valuable support environment. For dropshipping — where isolation and confusion are common beginner experiences — this community aspect is a genuine advantage.

Justin is accessible. Unlike many course creators who disappear after the sale, Justin maintains presence in his group and on social media. Mastermind students report direct access through coaching calls and Telegram.

The Problems

Dropshipping margins are thin. This isn’t specific to Justin’s course — it’s the business model itself. When you’re buying products at retail-ish prices from AliExpress and paying for Facebook ads to drive traffic, your profit margin on each sale is typically 15–25%. Some students report lower. Successful dropshippers make money on volume, not margin, which means you need significant ad spend to generate meaningful income.

Ad costs have risen dramatically. When Justin started in 2016, Facebook ads were cheap and targeting was precise. In 2026, the landscape is fundamentally different. iOS privacy changes have reduced tracking accuracy. CPMs (cost per thousand impressions) have increased substantially. Competition for ad placements is intense. What worked in 2016–2020 requires significantly more capital and sophistication today.

Revenue doesn’t equal profit. The success screenshots in Justin’s group show revenue numbers — $5,000 days, $10,000 days, $40,000 weeks. What’s often missing is the profit breakdown. After ad spend, product costs, refunds, chargebacks, Shopify fees, and tools, that $10,000 revenue day might produce $1,500–$2,500 in actual profit. Sometimes less.

No refund policy. At $997 for the course (or $5,000+ for the mastermind), no refunds is a significant risk for beginners. If you go through the training and discover that dropshipping isn’t for you, that money is gone.

Capital requirements beyond the course. The $997 course fee is just the beginning. To actually execute what Justin teaches, you’ll need Shopify ($39/month), apps and tools ($50–$200/month), product testing budget ($500–$2,000 to test initial products), and scaling budget ($1,000–$5,000+ once you find a winner). Total realistic startup costs including the course: $2,500–$8,000 before you’re profitable.

Is Dropshipping Still Viable in 2026?

This is the bigger question behind any Justin Woll review.

Dropshipping is still technically viable, but the game has changed significantly. The easy wins are gone. The students who succeed today tend to have one or more advantages: significant ad budgets to test quickly, experience with paid traffic platforms, willingness to transition from generic dropshipping to branded products, and patience to weather months of testing before finding winners.

For true beginners — especially those with limited capital — dropshipping in 2026 is a harder entry point than it was five years ago. The profit timelines are longer, the competition is fiercer, and the required ad spend is higher.

That doesn’t mean it’s impossible. It means you should go in with realistic expectations about the timeline and capital required.

Who Is eCommerce University Best For?

Justin’s program makes the most sense if you’ve already decided that dropshipping or e-commerce is your path, you have $3,000–$8,000 in total capital to invest (course plus operating costs), you’re comfortable with the paid advertising model and its inherent risk, and you’re willing to commit 6+ months of intensive work before expecting consistent profit.

It’s less suited for complete beginners with limited capital who need income quickly. The time-to-first-dollar in dropshipping is typically longer and less predictable than other online business models.

The Bottom Line on Justin Woll

Justin Woll is a legitimate e-commerce educator who has built a real business and produced verifiable student results. His eCommerce University is one of the more comprehensive dropshipping courses available, and the BeyondSixFigures community provides genuine support.

The concerns aren’t about Justin’s credibility — they’re about the dropshipping model itself in 2026. Rising ad costs, thin margins, and increased competition make it a challenging path for beginners, particularly those with limited capital.

If you’re going to do dropshipping, Justin’s training is among the better options. But ask yourself honestly whether e-commerce is the right vehicle for your situation before investing $997+ that you can’t get back.

If you’d rather build recurring income without ad spend, inventory risk, or the volatility of chasing trending products, there are simpler paths.

See why I recommend digital lead generation as a more beginner-friendly model.

Frequently Asked Questions

Is Justin Woll legit? Yes. Justin has verifiable success in e-commerce, five ClickFunnels Two Comma Club awards, and a large active community with documented student results. He’s a legitimate educator in the dropshipping space.

How much does BeyondSixFigures cost? eCommerce University costs $997. The 6-month mastermind coaching program costs approximately $5,000 (or $1,200/month for six months). Neither program offers refunds.

Can you still make money dropshipping in 2026? Yes, but it’s harder than it was five years ago. Rising ad costs, thinner margins, and increased competition mean you need more capital and patience than before. Beginners should budget $3,000–$8,000 minimum for course fees plus operating costs.

What is the Beyond Six Figures Facebook group? It’s a free Facebook group with 30,000+ members where Justin posts content and students share results and ask questions. It functions as both a community and a marketing funnel for the paid programs.

Is there a refund policy? No. BeyondSixFigures does not offer refunds on either the eCommerce University course or the mastermind coaching program.