How to Make Money on Poshmark: The Reseller’s Playbook for 2026

You have clothes you never wear. Maybe shoes still in the box. A handbag that looked perfect in the store but has not left the closet since.

That is not clutter. That is inventory.

Poshmark has turned everyday closets into profitable businesses. Some sellers clear a few hundred dollars decluttering. Others build full-time incomes north of $5,000 per month reselling thrifted finds and clearance hauls. One seller reportedly earned over a million dollars in total sales since she started on the platform.

Sounds almost too easy, right? Just snap a photo, list an item, wait for the money to roll in.

That is where most new sellers get it wrong.

Poshmark is not a list-it-and-forget-it platform. It is a social commerce marketplace, which means engagement directly impacts your sales. The sellers who succeed treat their closet like a social media account — sharing listings multiple times a day, engaging with the community, attending virtual shopping events, and constantly rotating inventory.

Skip the social side, and your listings sink to the bottom of search results. Embrace it, and you tap into a massive buyer pool of over 80 million users who are specifically looking for brand-name fashion at a discount.

If you are willing to put in the work, Poshmark is one of the most accessible ways to make real money from home with zero upfront investment. You already own the first batch of inventory — it is sitting in your closet right now.

First — This Is Important…

Hey, my name is Mark.

Poshmark can generate real income if you treat it like a business — sourcing smart, sharing consistently, and managing your margins. But it is inventory-based, time-intensive, and requires constant restocking to maintain income.

The model I use generates $500–$1,200/month per digital asset with no inventory, no shipping, and no restocking. One lead generation website earning $700/month produces more profit than most Poshmark sellers generate from 50+ active listings.

Go here to see the exact system I use to do this

Let me walk you through exactly how Poshmark works, what sells, and how to turn this into consistent income.

What Is Poshmark and How Does It Work?

Poshmark is a social commerce marketplace where you buy and sell clothing, shoes, accessories, and home goods. Think of it as a combination of an online thrift store and a social media platform with over 80 million users.

The social element separates Poshmark from eBay or Mercari. You follow other sellers, share listings, comment, and participate in themed “Posh Parties” where specific categories get highlighted. Visibility depends as much on engagement as it does on what you sell.

Poshmark Fee Structure

Understanding fees is critical for pricing:

Sale Price	Poshmark Commission
Under $15	Flat $2.95 fee
$15 and above	20% of sale price

If you sell jeans for $40, Poshmark takes $8 and you keep $32. A $12 t-shirt nets you $9.05 after the flat fee.

Poshmark handles shipping through a flat-rate prepaid label (currently $7.67 for packages up to 5 lbs via USPS Priority Mail). The buyer pays shipping unless you offer free shipping as a promotion. There are no listing fees, making it completely risk-free to start.

Getting Started: Your First 30 Days

Step 1: Audit Your Closet

Before spending a dime on inventory, sell what you own. Pull anything you have not worn or used in 12 months. Focus on items in good to excellent condition. Wash and iron everything. Check for stains, missing buttons, broken zippers.

Step 2: Take Quality Photos

Your photos are your storefront. Poshmark allows up to 16 photos and 1 video per listing. Use every slot. Photograph in natural light near a window. Show the front, back, close-up details, and any flaws. Use flat lays on a clean background, hanger shots, or a mannequin.

The cover photo determines whether someone stops scrolling or keeps going.

Step 3: Write Listings That Sell

Your title should include brand name, item type, size, and a descriptive keyword. “Lululemon Align Leggings Size 6 Black 25-Inch” beats “Black Leggings” every time.

In the description, include brand, size, measurements, fabric content, condition, and styling notes. Mention smoke-free home status. Be honest about flaws — Poshmark buyers can open cases against dishonest sellers.

Step 4: Price Strategically

Research comparable sold listings before pricing. Filter by “Sold” to see actual sale prices, not asking prices. Price items 20 to 30% above your minimum acceptable price to leave negotiation room while protecting your margin.

What Sells Best on Poshmark

Poshmark’s buyer base skews toward fashion-conscious women aged 25 to 44 who want brands at discount prices. Understanding this audience is everything. They are not bargain hunters looking for the cheapest option — they want perceived value. Name brands at secondhand prices.

Athletic and Athleisure Wear

This is probably the most consistently profitable category on Poshmark. Lululemon leggings are practically a currency on the platform — a pair purchased at a thrift store for $6 to $8 routinely sells for $40 to $65 depending on style and condition. Nike, Athleta, Alo Yoga, and Outdoor Voices all move quickly.

The appeal makes sense. Athletic wear is expensive at retail, people cycle through it as sizes change, and the quality of premium brands means items hold up even after heavy use. A Lululemon Define Jacket that retailed for $128 still commands $60 to $80 on Poshmark.

Premium Denim

AG, Citizens of Humanity, Madewell, and well-maintained vintage Levi’s move quickly. Denim is a sweet spot because it lasts, buyers know what size they need, and the brand-to-price gap on resale is enormous. Madewell jeans purchased for $5 at Goodwill sell for $30 to $50.

Vintage Levi’s deserve special mention. The 501, 505, and 550 styles from the 1990s and earlier have genuine collector demand. A well-faded pair in a trendy fit can sell for $60 to $100+.

Designer Handbags and Accessories

Coach, Kate Spade, and Michael Kors represent the mid-tier sweet spot — affordable enough to source, valuable enough to yield strong profits. At the high end, Louis Vuitton, Gucci, and Chanel bags command premium prices. Poshmark offers authentication through their Posh Authenticate service for luxury items over $500, which builds buyer confidence.

Accessories like belts, scarves, and sunglasses from recognizable brands are often overlooked by other sellers, creating less competition.

New With Tags (NWT) Items

Anything carrying original tags commands a significant premium. This is where clearance hauls from Nordstrom Rack, TJ Maxx, and Marshalls become very profitable. A NWT Nike jacket purchased on clearance for $15 can sell for $40 to $60 on Poshmark.

The NWT tag signals quality assurance to buyers. They know they are getting something unworn and undamaged, which justifies a higher price point even in the resale market.

Shoes

Sneakers are huge — Nike Dunks, Air Force 1s, New Balance 550s, and any limited releases move fast. Designer heels from brands like Sam Edelman, Stuart Weitzman, and Jimmy Choo also perform well. Quality boots (UGG, Frye, Sorel) sell seasonally but command strong prices when demand peaks.

What Does Not Sell

Fast fashion brands like Shein, Forever 21, and basic H&M tend to sit for weeks. Poshmark buyers expect brand value. Heavily worn items without brand recognition, outdated styles with no vintage appeal, and overly common pieces also struggle. If you would not pay $15 for it at a thrift store, buyers probably will not pay $25 for it on Poshmark.

The Sharing Strategy: Why Active Sellers Dominate

This is the make-or-break factor on Poshmark, and it is where beginners fail. They list 20 items, sit back, and wonder why nothing sells.

The reason is simple: Poshmark’s search algorithm prioritizes recently shared listings. Every time you share a listing, it jumps back to the top of search results and your followers’ feeds. Sellers who do not share get buried under the thousands of new listings posted every hour.

Think of sharing like watering a plant. Skip it for a few days and your visibility wilts. Do it consistently and your listings stay fresh in front of buyers.

Self-Sharing

Share every listing in your closet to your followers at least twice daily — once in the morning and once in the evening. Most successful sellers share their entire closet during peak shopping hours, typically between 7 to 9 AM and 7 to 10 PM in their time zone. This takes 10 to 20 minutes depending on closet size.

Community Sharing

Share other sellers’ listings from your feed. This builds reciprocity — when you share someone else’s items, they often share yours back, extending your reach beyond your own follower base. Community sharing also signals to the algorithm that you are an active, engaged user.

Posh Parties

Themed virtual shopping events run multiple times daily on Poshmark. Parties focus on specific categories like “Best in Shoes” or “Luxury Style.” Sharing relevant listings to active parties puts them in front of a concentrated audience of engaged buyers who are specifically browsing that category.

Offer to Likers

This is one of the most powerful conversion tools on the platform. When someone likes your item, Poshmark lets you send them a private offer — a discounted price paired with reduced shipping. The key is speed. Send the offer within an hour of the like, when the buyer’s interest is still fresh.

A typical approach: offer 10 to 20% off the listed price with a $4.99 shipping discount. This combination consistently drives conversions, and many top sellers report that the majority of their sales come through the Offer to Likers feature rather than full-price purchases.

The Daily Routine

Plan on 15 to 30 minutes of daily sharing to keep your closet active. Many sellers break this into quick sessions throughout the day — a 5-minute share session during coffee, another during lunch, and a longer session in the evening. Consistency matters far more than marathon sharing sessions.

Scaling Beyond Your Own Closet

Once you sell through personal items, it is time to source inventory. This is where Poshmark shifts from a decluttering tool to an actual business.

Thrift Stores and Goodwill

The bread and butter of Poshmark resellers. Visit regularly — most stores restock daily or multiple times per week. Check brand tags first, feel fabric quality, and use the Poshmark app to search sold listings before buying anything.

Focus on the brands that consistently sell. Lululemon leggings purchased for $6 that sell for $45 yield roughly $30 profit after Poshmark’s 20% commission. A Free People blouse bought for $4 that sells for $35 nets you $24. Those numbers add up quickly when you are sourcing 15 to 20 items per thrift run.

Develop a system. Check athletic wear first, then premium denim, then designer handbags and accessories. Skip everything that is not brand name unless it is vintage or unique. Speed comes with practice — experienced thrift sourcers can scan a rack in minutes.

Clearance Racks and Outlet Stores

Nordstrom Rack, TJ Maxx, Marshalls, and Ross sell brand-name items at deep discounts. When you find NWT items from brands like Nike, Adidas, Free People, or Madewell at 60 to 80% off retail, the math works beautifully on Poshmark.

The advantage of NWT sourcing is consistency. You know exactly what you are getting — no stains, no missing buttons, no hidden damage. Buyers pay premium prices for that certainty.

Estate Sales and Garage Sales

Gold mines for vintage and designer finds. Sellers at estate sales often have no idea what their 1990s designer pieces or vintage Levi’s are worth in today’s market. You can find Dooney and Bourke bags, Coach leather goods, and vintage band tees for $2 to $10 that sell for $30 to $100+.

Check estate sale listings on EstateSales.net or your local community boards. The best deals go fast, so arrive early and be ready to negotiate.

How Much to Invest in Inventory

Start small. A $50 to $100 thrift store haul should yield 10 to 20 items. If your average sell price is $30 with a $5 cost basis, that initial investment turns into $200 to $400 in profit once everything sells. Reinvest the profits into more inventory, and the cycle compounds.

Realistic Income Expectations

Effort Level	Monthly Revenue	Monthly Profit
Casual (selling own items)	$100 to $500	$80 to $400
Part-time (10 to 15 hrs/week)	$500 to $2,000	$300 to $1,200
Serious reseller (20+ hrs/week)	$2,000 to $5,000+	$1,200 to $3,500+

Sellers who thrift at $3 to $10 per item while selling at $25 to $60 enjoy margins of 60 to 80%. Sellers buying NWT retail clearance typically see 30 to 50% margins.

Poshmark vs Other Reselling Platforms

Feature	Poshmark	Mercari	eBay	Depop
Commission	20% (or $2.95)	10% + processing	~13%	10%
Shipping	Flat $7.67 prepaid	Flexible	Varies	Varies
Best for	Fashion, brands	General items	Everything	Trendy, vintage
Social features	Extensive	Minimal	None	Moderate

Many resellers cross-list on multiple platforms. What does not sell on Poshmark may move quickly on Mercari or eBay.

Common Mistakes to Avoid

Pricing without research. Check sold listings for your exact brand and item. What you paid retail is irrelevant — the market sets the price. Filter by “Sold” on Poshmark to see actual transaction prices, not wishful-thinking asking prices.

Neglecting sharing. Even 10 minutes daily makes a significant difference in visibility and sales. Sellers who stop sharing see their sales drop within days. This is not optional on Poshmark.

Poor photo quality. Dark, blurry photos kill sales. Natural light and a clean background take 60 seconds per item but make the difference between a scroll-past and a purchase. Your cover photo is the most important — it determines whether anyone clicks through to read the listing.

Sourcing items you like instead of items that sell. Follow the data, not your taste. Just because you love floral prints does not mean they move on Poshmark. Check sold comps before you buy.

Listing too few items. Poshmark is a numbers game. Sellers with 50 active listings generate significantly more traffic and sales than sellers with 15. More listings mean more opportunities for buyers to find your closet and more items to share during your daily routine.

Ignoring Poshmark’s algorithm clues. The platform shows you what it wants to promote through Posh Parties, trending searches, and editorial picks. Pay attention to these signals and stock accordingly.

Shipping and Customer Service Tips

Poshmark provides a prepaid USPS Priority Mail shipping label for every sale, currently at $7.67 for packages up to 5 pounds. The buyer pays this cost unless you offer discounted or free shipping as a promotion.

Ship within two days of a sale. Poshmark highlights fast shippers, and quick delivery leads to better ratings and repeat customers. Use the provided label — do not try to use your own shipping method.

Package items neatly. Tissue paper, a simple thank-you note, and careful folding cost pennies but create the kind of unboxing experience that earns five-star reviews. Good reviews build your closet’s credibility, which drives future sales.

If a buyer opens a case, respond professionally and promptly. Poshmark mediates disputes, and sellers with well-documented photos and honest descriptions win the vast majority of cases.

Making Poshmark Work Long-Term

Poshmark is active income, not passive. You earn when you list, share, engage, and ship. It also has a natural ceiling based on time and storage space. The most efficient sellers develop systems — designated sourcing days, batch photography sessions, scheduled sharing routines — that maximize output per hour.

For many people, Poshmark is the first step into online business. It teaches product selection, photography, marketing, customer service, and profit management — all skills that transfer directly to other business models.

If you want income that scales without proportional time investment, reselling may not be the ultimate destination. But it is an excellent launchpad.

For income from digital assets that require no inventory, no shipping, and no restocking, here’s how I build simple websites that generate $500–$1,200/month each in recurring revenue. For the full model, see local lead generation.