Home Business Academy (HBA) is an affiliate marketing program that promises training, mentorship, and tools to help you build an online business. At $125 per month, it’s marketed as an all-in-one solution with a community, coaching, and its own funnel builder.
But is it really a smart investment—or just another oversold affiliate course?
Before I start…
After more than 15 years of testing countless ways to make money online, I’ve narrowed it down to one model that consistently works.
It’s simple, scalable, and beginner-friendly. If I had to start all over again today, this is exactly what I’d do.
👉 Check out my No.1 recommendation here
Key Takeaways (If you are in a hurry!)
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HBA is run by Mike Hobbs and Paul Hutchings, focusing on affiliate marketing and funnels.
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Costs $125/month plus upsells—steep for beginners.
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Heavy focus on reselling HBA itself, which makes it borderline MLM-like.
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Legit, but results are inconsistent—most members don’t profit.
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VERDICT: HBA is real, but not worth the hype. Better alternatives exist that give you control and scalability.
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What Is Home Business Academy?
HBA offers training in affiliate marketing, funnel building, and lead generation. Members get:
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Training modules
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Mentorship calls
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Private Facebook community
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Funnel builder software
On the surface, it looks like a complete package. But much of the training revolves around promoting HBA itself—a red flag when you’re essentially paying to sell the same course you bought.
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The Problems With HBA
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High Recurring Fees – $125/month quickly adds up, especially when paired with upsells.
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Resell-Driven Model – The main way students make money is by recruiting others into HBA, not building independent affiliate businesses.
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Overhyped Success Stories – A small handful make money, while most struggle to profit.
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Affiliate Marketing Challenges – Even outside HBA, affiliate marketing is oversaturated and low-margin without a traffic strategy.
Pros of Home Business Academy
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Real training and mentorship included
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Funnel builder software bundled in
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Supportive community environment
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Founders are real people with industry experience
Cons of Home Business Academy
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$125/month + upsells is expensive
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Business model relies on reselling the course
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Oversaturation in affiliate marketing
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Most students fail to see ROI
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Not a true long-term, scalable model
👉 RECOMMENDED: Go here to see the best business to start online!
Frequently Asked Questions (Q&A)
Is HBA legit?
Yes, it’s a real program run by real people, but that doesn’t mean it’s effective.
Can I make money with it?
Some do, but most struggle. Success often means recruiting others into HBA.
What’s included?
Training, mentorship, community, and funnel builder access.
Who is it for?
People who want to learn affiliate marketing basics—but it’s not ideal for complete beginners given the recurring cost.
Better Alternatives to HBA
If you want a model with control and scalability, consider:
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Local Lead Generation – Build and rank websites, then rent them to small businesses for predictable monthly income.
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Affiliate Marketing with Organic Traffic – Use blogs, YouTube, or TikTok to promote products without paying for traffic.
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Freelancing with AI Tools – Offer services like content or design with tools like ChatGPT.
These options build assets you own and scale long term.
Final Verdict: Should You Join Home Business Academy?
Home Business Academy is legit but overhyped. The training has some value, but the recurring $125 fee and heavy emphasis on reselling the course make it a poor option for most beginners.
If you’re serious about building a sustainable online business, there are far better models that don’t rely on endless recruitment or inflated costs.
Before You Go…
If you’re serious about building a real online business—something simple, proven, and scalable—skip the hype-heavy affiliate clubs and focus on a model that actually works.
After 15 years of testing, there’s only one approach I consistently recommend above everything else.
👉 Click here to discover my No.1 recommendation
Mark is the founder of MarksInsights and has spent 15+ years testing online business programs and tools. He focuses on honest, experience-based reviews that help people avoid scams and find real, sustainable ways to make money online.