If you’ve been eyeing the High Ticket Ecommerce course, you’re probably wondering: Is this the real deal or just another overhyped ecommerce course?
With all the bold claims and success stories floating around, it’s easy to get caught up in the excitement—but before you drop your hard-earned cash, you deserve to know the full picture.
That’s exactly what I’m here to do. In this review, I’ll break down what’s inside the course, what works, what doesn’t, and whether it’s actually worth your investment. Let’s dive in!
Before we dive in..
After 15 years of testing every way to make money online, I’ve seen what works—and what’s a complete waste of time.
If I had to start from scratch today, there’s only one business model I’d choose.
It’s simple, scalable, and works even if you’re a total beginner.
Want to see how it works?
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Key Takeaways
- High Ticket Ecommerce by Brook Hiddink teaches you how to sell expensive products online.
- The course focuses on high-ticket dropshipping, selling expensive branded products rather than cheap items from China.
- It includes six months of coaching, but direct coaching from Hiddink requires an extra fee.
- The course is only open to participants in the U.S., Canada, Australia, New Zealand, and Europe.
- VERDICT: The course is legit but probably not the best.
RECOMMENDED: 👉 Click here to check out my No.1 recommendation
What is High Ticket Ecommerce?
High Ticket Ecommerce, the training program created by Brook Hiddink, is designed to teach beginners how to sell expensive products online using virtual showrooms and AI-driven strategies.
Brook believes that instead of selling low-cost items with small profit margins, you focus on selling products that cost thousands of dollars, allowing you to make significant profits per sale rather than relying on high volume.
Hiddink claims that by following his system, you can build a profitable online business without needing to hold inventory or handle fulfillment yourself.
When you join the program, you pay $5,800 for access to the course materials, which primarily consist of pre-recorded video lessons and an invite to a private Kajabi community where you can interact with coaches and other students, ask questions, and get guidance.
The course is structured to be accessible to beginners, meaning you don’t need prior experience in eCommerce, sales, or digital marketing to get started.
However, there’s a major limitation: this program is only available to people in the United States, Canada, Australia, New Zealand, and Europe. If you live outside these regions, you won’t be able to participate.
The business model they teach in the course revolves around high-ticket dropshipping, a form of eCommerce where you act as a middleman between manufacturers and customers.
Instead of selling cheap products from China, as many traditional dropshipping models do, the focus here is on expensive, often branded products that people are willing to spend thousands of dollars on.
I don’t want to get too much into it but the idea is that when you’re selling items at a higher price point, you don’t need as many sales to generate significant revenue. I should mention that high-ticket sales also come with unique challenges, such as longer sales cycles and the need for more customer trust before someone is willing to make a purchase.
A key part of Hiddink’s training is the use of AI-powered virtual showrooms to help automate the selling process. Virtual showrooms are essentially well-designed websites that present high-ticket products in a professional and engaging way, making potential customers feel as if they’re getting a personalized shopping experience.
AI tools, such as chatbots and automated follow-up systems, are used to help answer customer questions, nurture leads, and push potential buyers toward making a purchase.
Once you enroll, you get six months of access to coaching support, where you can ask questions and get help from one of the five coaches assigned to assist students.
However, if you want direct one-on-one coaching from Brook Hiddink himself, that requires an additional payment of $20,000. After the six-month coaching period ends, you retain lifetime access to the course materials, but your direct coaching support ends unless you request an extension or pause, which they reportedly allow on a case-by-case basis.
The course promotes the idea that high-ticket eCommerce is more scalable and sustainable than traditional low-cost dropshipping, mainly because you don’t need to sell as many products to make good money.
I can’t stress enough that selling expensive products online comes with its own challenges. Unlike impulse buys, high-ticket items require trust-building, a strong brand presence, and more sophisticated marketing strategies. Customers spending thousands of dollars on a product will often have more questions, require more persuasion, and take longer to make a purchase decision.
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Is High Ticket Ecommerce Legit?
It is legit but I have serious concerns about it that I will highlight in the course of this review.
My advice before you press any further is you should carefully evaluate whether you’re willing to invest both time and money into a program where the results are highly uncertain.
Who is Brook Hiddink?
Brook Hiddink dropped out of law school at 25 and, according to his own statements, built multiple 7- and 8-figure businesses by mastering high-ticket eCommerce.
He claims to have generated over $25 million in online sales in under three years, and he portrays his system as one that is specifically designed to help beginners see success in online business.
His branding focuses heavily on the idea of financial freedom, traveling, and escaping the traditional 9-to-5 job.
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What is Inside High Ticket Ecommerce?
DISCLAIMER: These modules may change (added or removed) without warning and some of them may not be exactly as they are worded here by the time you read this. However, these are the general topics this course covers:
Module 1: Setting Up Your Store
This is where you learn how to structure your business legally and technically. You set up a Shopify store, configure the essential settings, and establish a professional presence that will appeal to both customers and potential suppliers.
The focus here isn’t just on the aesthetics of your store but also on making sure it functions properly and is optimized for conversions from the start.
Module 2: Market Research
This module helps you figure out what to sell. You’ll explore the differences between broad and niche stores and learn how to find a balance that allows you to attract targeted customers without limiting yourself too much. The goal is to identify highly profitable niches—ones where customers are willing to spend significant amounts of money and where competition isn’t overwhelmingly strong.
Module 3: Supplier Research
This module teaches you how to find the best suppliers to work with. You’ll learn about Minimum Advertised Price (MAP) policies, which prevent a price war that could lower your profits. You’ll also analyze branded search demand to see if customers are actively looking for the products you plan to sell. Additionally, this module covers competition analysis and expected profit margins, helping you determine whether a supplier is worth partnering with.
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Module 4: Building Your Demo Store
Brook walks you through creating a store that looks professional enough to convince suppliers to work with you. This is a key step because suppliers won’t take you seriously if you don’t have a legitimate-looking store.
You’ll go through the process of choosing a domain name, setting up Shopify, configuring your email with Google Workspace, designing a logo, selecting a store theme, installing must-have Shopify apps, and creating essential pages like the homepage, collection pages, and an “About Us” section.
You’ll also add demo products to show suppliers that your store is functional. The goal here isn’t to start selling yet—it’s to create a solid proof of concept that will make suppliers more likely to approve your application to become a dealer.
Module 5: Closing Suppliers
This module provides a detailed breakdown of how to find supplier contact information, how to reach out via email and phone, and what to say to increase your chances of approval. You’ll learn how to present yourself professionally and position your store as a valuable sales channel for the suppliers.
Module 6: Onboarding Suppliers
You’ll go over dealer agreements, pricing agreements (including MAP policies and any exceptions), product information sheets, and dropship agreements. You’ll also get access to dealer portals, where you can manage inventory and submit or track orders. Essentially, this module helps you transition from having just a demo store to having real suppliers with real products that you can sell.
Module 7: Ecom Ads
This is where you start driving traffic to your store using paid ads. You’ll learn about different types of ecommerce ads, how to create them, and how to optimize them for better results. Since high-ticket products often require more consideration from customers before they make a purchase, your ads need to be carefully done to capture interest, provide enough information, and guide potential buyers through the sales funnel.
Module 8: SEO for Ecom
You learn you how to bring in organic traffic. Unlike ads, which require ongoing spending, SEO (Search Engine Optimization) helps you attract visitors for free over time.
You’ll learn how to properly title your products, optimize category pages, and write effective meta descriptions to improve your store’s visibility in search engines. Good SEO strategies can lead to long-term traffic and sales without constantly paying for ads.
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Module 9: Hiring for Ecom
Once your store is up and running, you’ll eventually need help managing different aspects of the business, which is covered in this module. You’ll learn about different roles you may need to hire for, how to interview candidates, and how to build a team that helps you scale your business efficiently.
Module 10: CRO for Ecom
This module focuses on Conversion Rate Optimization (CRO), which is about getting more of your site visitors to actually make purchases. At the beginning, when your store has little traffic, CRO isn’t a top priority.
But once you’re getting a steady flow of visitors, even small improvements to your conversion rate can lead to significant increases in revenue. You’ll learn how to speed up your website, remove unnecessary apps that slow it down, and use tools like GTmetrix to analyze performance. The goal here is to fine-tune your store for better results once you already have substantial traffic.
What are People Saying About High Ticket Ecommerce?
If you look at reviews on platforms like Trustpilot, you’ll see a relatively high rating of 4.5 out of 5, suggesting that a number of participants have had a good experience with the training. However, it’s important to take these reviews with a grain of salt.
I have an issue with Trustpilot because it may not always reflect the full reality of a product, as businesses can influence what appears on the platform indirectly by incentivizing positive reviews.
High Ticket Ecommerce has positive testimonials from people who claim to have successfully built profitable online businesses by following the program. But there are also negative reviews and, honestly, I often focus on those more than the positive ones.
Negative reviews that are not downright malicious will give you a better idea of the challenges you’ll get with a course and if you are willing to live with those challenges, you can comfortably purchase it.
The disclaimer on the High Ticket Ecommerce sales page itself acknowledges that individual results can vary widely. According to their own statement, the average participant who puts in at least 10 hours per week for six months may generate over $10,000 in monthly sales.
RECOMMENDED: 👉 Click here to check out my No.1 recommendation
They also emphasize that take-home profit margins, actual income, and overall success depend on multiple factors, including the products you sell, the suppliers you secure, your ability to focus, and your business acumen. They make it clear that there is absolutely no guarantee of success.
Moreover, they acknowledge that their most exceptional students have seen revenues exceeding $500,000 per month, but these cases are rare and represent only the top 1% of clients. I think it’s an even smaller percentage.
The disclaimer also states that the average person who purchases business training often sees minimal to no results.
This is a crucial point to keep in mind because the marketing material will only promote the highest-performing students while downplaying the fact that most participants do not achieve similar levels of success.
RECOMMENDED: 👉 Click here to check out my No.1 recommendation
Can You Make REALLY Money With High Ticket Ecommerce?
The real question here is whether this training program is the best way to learn how to do it successfully.
After assessing it, I’d say the answer is mixed. While some users have benefited from the training, it’s not necessarily the most effective or up-to-date approach to building a successful ecommerce business.
One of the main drawbacks is that the training is relatively general in nature. Ecommerce is a rapidly evolving field, and success requires more than just a step-by-step guide—it demands adaptability, real-time industry insights, and hands-on experience. The strategies covered in High Ticket Ecommerce might have been effective at some point, but given how quickly online markets shift, some of the techniques may now be outdated.
For instance, supplier relationships, advertising methods, and customer acquisition strategies change frequently, and what worked well a year ago might no longer be as effective today.
If the program doesn’t keep up with these changes, it could leave you applying strategies that no longer yield the best results.
The disclaimer from High Ticket Ecommerce explicitly states that there is no guarantee of success, which is an important reminder that no business model is foolproof. The reality is that most people who try ecommerce—regardless of the training program they use—will face significant challenges, and many will not achieve the kind of financial success advertised.
The Downsides of Brook Hiddink’s High Ticket Ecommerce
The Problem with the Coaching and Community
I have an issue with the “support system.” When you’re paying thousands of dollars for a course, you expect to get direct help from experts who have actually built successful high-ticket eCommerce businesses.
The promise of coaching calls might seem like a way to get personalized help, but when there are 20+ people in a single one-hour call trying to get advice from just one coach, you’re barely getting any attention at all.
Even worse, there are too few coaches to handle the massive number of students who have joined, and sometimes they don’t even bother responding to questions.
Sometimes the students are left helping each other—which isn’t necessarily bad, but let’s be real. If you’re paying thousands for a course, you should be getting actual expert guidance, not just advice from random students who are also trying to figure things out themselves.
And to make things worse, your access to this community is only for six months. Most other courses offer lifetime access to their groups, but High Ticket Ecommerce programs cut you off after a set period.
My guess is that they want to force you into buying additional coaching or upgrading to a more expensive mentorship package.
RECOMMENDED: 👉 Click here to check out my No.1 recommendation
You Can Learn Most of This for Free
Here’s another reality check: there’s nothing groundbreaking you will get in HTE. Everything you need to know about high-ticket dropshipping, SEO, supplier outreach, and paid advertising is already available for free.
I will admit that it can be a bit challenging to know where to look when you are starting, but YouTube, free courses, blog articles, and even Reddit discussions can teach you almost everything these programs cover.
HTE has organized the information in a step-by-step structure, but even then, it’s not that special.
A lot of the content inside the courses is generic and something you could have learned with a few hours of Googling.
Sure, they claim to offer exclusive “insider secrets,” but when you actually go through the material, you quickly realize that none of it is particularly special. It’s mostly the same strategies that have been circulating for years, repackaged in an expensive course.
The Upsell Tactic: Making You Feel Like You NEED More Coaching
One of the shadier tactics I didn’t like is what I consider the intentional frustration strategy.
It is difficult for you to succeed with just the basic course, so you’re tempted to buy the expensive upgrade. After all, if you feel stuck, you can always purchase the $20,000 upgrade package for a one-on-one mentorship with Brook, right?
They make it seem like you’re the problem—that you’re missing some key insight, strategy, or mindset shift that only a personal coach can give you. In reality, the business model itself has major challenges and hidden costs that aren’t addressed in the standard program. Instead of fixing those issues in the main course, they push you toward buying more coaching, which keeps them making money at your expense.
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Are the Coaches Even That Successful?
You’ll hear claims like, “All of our coaches have hit $100k months!” But here’s the trick—is it really true?
In many cases, these “$100k months” aren’t actual profit—they’re just revenue. That means the actual take-home money could be way less after ad spend, product costs, and other expenses. Some of them may not have even hit that number in a single month, but rather cumulatively over several years.
And here’s something even more concerning: some of the coaches don’t seem to know much more than you do if you have had some exposure to ecommerce.
If you start asking detailed questions about scaling, advanced ad strategies, or handling supplier negotiations, you’ll notice that their answers don’t measure up.
I am just speculating but I think that’s because many of these “coaches” aren’t necessarily experts—they’re just former students who did “well enough” to get hired by the program as support staff.
The Pushy and Aggressive Sales Process
A lot of people who had a negative review of the course on Trustpilot complained about their experience with the initial sales call.
Instead of genuinely helping you decide whether High Ticket Ecommerce is the right fit for you, the representatives come off as pushy, rude, and unprofessional.
They’ll do everything they can to rush you into making a decision. They’ll tell you things like:
- “Spots are limited!” (They’re not.)
- “If you don’t join now, you’ll miss out on this opportunity!” (There’s no real urgency.)
- “People who take action quickly are the ones who succeed!” (Success depends on more than just joining.)
They use psychological pressure to make you feel like you’re missing out or that you’ll regret it if you don’t sign up immediately.
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Verdict
High Ticket Ecommerce is a course designed for beginners. The course content is “general in nature” as they admit in the disclaimer. You can get some value from it but it may not provide you with the best experiences.
If you are intermediate (meaning you have some experience with ecommerce), don’t buy this course.
You would be much better to save the money to handle the expenses that will arise. After all, everything you need to launch is out there on the internet for free, and if you need 1-on-1 advice, there are much more affordable options.
Just be keen and do your research properly.
Before You Go…
If you’re serious about building a real online business and want to skip the trial and error, I’ve got you covered.
After 15 years of testing countless methods, there’s only one business model I’d recommend above all the rest.