If you’ve looked for online business training, chances are you’ve run into Jeff Lerner and his Entre Institute program.
The marketing is everywhere — YouTube ads, Facebook, Instagram — all promoting the dream of building your own digital business. Lerner positions Entre as a one-stop shop for creating wealth, health, and personal development.
But with so many bold promises and multiple upsells, it’s fair to ask: is Entre Institute really worth it, or is it just another expensive coaching funnel?
Before I start…
After more than 15 years of testing countless ways to make money online, I’ve narrowed it down to one model that consistently works.
It’s simple, scalable, and beginner-friendly. If I had to start all over again today, this is exactly what I’d do.
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Key Takeaways (If you’re in a hurry!)
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Entre Institute is an online training platform created by Jeff Lerner
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It teaches affiliate marketing, digital agencies, and course creation, with personal development mixed in
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The starter course is cheap, but you’ll quickly face upsells into thousands of dollars for advanced training and mentorship
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The material is broad, not deep, and much of it can be found cheaper elsewhere
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Verdict: Entre Institute is legit, but the real goal is to upsell you into high-ticket coaching
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What Is Entre Institute?
Entre Institute brands itself as a complete training ecosystem to help people build online businesses and improve their lifestyle.
The three core business models taught are:
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Affiliate Marketing – promoting other companies’ products for commissions
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Digital Agencies – offering services like marketing or web design
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Course Creation – packaging your knowledge into online courses
On top of that, Jeff Lerner pushes the “ENTRE Blueprint,” which mixes business with personal development (health and wealth coaching).
It sounds like everything you need under one roof — but the execution tells a different story.
Who Is Jeff Lerner?
Jeff Lerner is a former jazz musician who turned to online business after facing financial struggles. Over the years, he’s built a reputation as a digital entrepreneur, marketer, and motivational figure.
He has credibility in the sense that he’s been in the industry for years. But like many online gurus, a large share of his current wealth comes from selling courses and coaching, not from running the business models he teaches.
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How Much Does Entre Institute Cost?
The entry-level ENTRE Blueprint starts cheap — usually under $50. But that’s just the foot in the door.
Once inside, you’re pitched higher-ticket upsells:
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Entre Nation Elite: monthly membership with community access
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Entre Digital: advanced training on the three business models
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Entre Coaching: high-ticket mentorship programs ($5K–$15K+)
In total, students report spending anywhere from $5,000 to $20,000+ if they go all-in.
This funnel approach is where most criticisms of Entre Institute come from.
The Flaws of Entre Institute
Here are the biggest problems with Entre Institute in 2025:
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Heavy upselling – the cheap entry course is just bait for $5K–$20K packages
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Shallow content – the “big three” business models are real, but not covered in enough depth to succeed without more coaching
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Generic advice – much of the training can be found for free on YouTube or in $20 books
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No focus – trying to cover three models at once leaves students overwhelmed
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Hype-driven marketing – the dream lifestyle is emphasized more than the actual work required
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The Pros of Entre Institute
✅ Covers real business models (affiliate, agency, courses)
✅ Jeff Lerner has genuine experience in digital marketing
✅ Strong community element
✅ Motivational if you need a mindset push
The Cons of Entre Institute
❌ Upsells into thousands of dollars
❌ Content is broad and surface-level
❌ Business models are competitive and not beginner-friendly without deep training
❌ More motivational than practical
❌ Far more expensive than other legitimate courses
Is Entre Institute a Scam?
No, Entre Institute is not a scam.
It’s a legitimate program, and Jeff Lerner is a real entrepreneur. Students do learn the basics of online business.
The issue is the business model of Entre itself: lure people in with cheap entry offers, then push them into increasingly expensive coaching packages.
For many students, this leads to frustration and wasted money without clear results.
Who Is It Best For?
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People who need motivation and like the “community-first” approach
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Beginners willing to pay big for coaching and mentorship
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Fans of Jeff Lerner’s teaching style
If you’re budget-conscious or want a clear, focused path to income, Entre Institute is not the best choice.
Better Alternatives to Entre Institute
The truth is, you don’t need to spend $10K–$20K to build an online business.
There are better, simpler, and more affordable models than what Entre pushes. The program I recommend takes the proven concept of digital marketing and strips away the hype and endless upsells.
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Frequently Asked Questions
Is Entre Institute legit?
Yes, it’s a real training program by Jeff Lerner.
How much does it cost?
Expect to pay thousands if you go beyond the entry-level Blueprint.
What business models does it teach?
Affiliate marketing, agency services, and course creation.
Is it worth the price?
Not for most people — the information is too generic for the cost.
Is Jeff Lerner a scammer?
No, but like many gurus, he profits most from selling courses, not from practicing the models.
Final Verdict – Should You Join Entre Institute?
Entre Institute is not a scam. It’s a real program, and Jeff Lerner is a legitimate figure in the online business space. But the training itself is broad, shallow, and wrapped in a high-ticket upsell funnel.
If you’re looking for motivation and don’t mind paying thousands for coaching, it may inspire you. But if you’re serious about building a practical, profitable online business, there are far better options that don’t drain your wallet.
Before You Go…
If you’re serious about building a real online business – something simple, proven, and scalable – skip the endless upsells and hype.
After 15 years of testing, there’s only one approach I consistently recommend above everything else.