Digital Leasing Review – Is It Legit?

Hey, it’s Mark from MarksInsights.

If you’ve been looking into Digital Leasing (Joshua T. Osborne’s local lead gen program), you’ve probably seen big claims about “digital real estate,” passive income, and building rank-and-rent sites that pay you every month like online rental properties.

On paper, it sounds great: build simple websites, get them ranking, send the leads to local businesses, and collect a fee.

But is Digital Leasing actually a solid way to build an online income or just another overhyped coaching program with vague pricing and big testimonials?

In this review, I’ll break down what Digital Leasing really is, how the model works, who it suits, the realistic pros and cons, and how it compares to similar programs.

Before I start…

After more than 15 years testing just about every way to make money online, I’ve narrowed it down to one model that consistently works.

It’s simple, scalable, and genuinely beginner-friendly.

If I had to start all over again today, this is exactly what I’d do:

👉 See my No.1 recommendation here

Key Takeaways – Is Digital Leasing Worth It?

• Digital Leasing is Joshua T. Osborne’s flagship program teaching you how to build and rank simple “digital assets” (local service websites) and rent them to small businesses for a monthly fee.
• The core model is local lead generation: you own the sites, you control the leads, and you charge businesses to receive those leads.
• Training includes step-by-step modules, community access, and live coaching calls, which is a big plus compared to “course only” offers.
• Pricing and refund policy aren’t publicly listed — you have to book a call to get the numbers, and there are higher-ticket offers and upsells.
• SEO takes time. You’ll usually need months, not days, to rank sites and get enough leads to justify charging good money.
• Verdict (my opinion): Digital Leasing is a legit however I still prefer a slightly different implementation of the same model (my No.1 recommendation)

Want to see what I prefer? 👉 See my no.1 recommendation here!

What Is Digital Leasing?

Digital Leasing is Joshua T. Osborne’s training program that teaches you how to:

1. Build simple websites in local niches (roofing, landscaping, tree service, etc.).
2. Rank those sites on Google for “local intent” keywords.
3. Get phone calls and form leads coming in from real people looking for those services.
4. “Rent” the site and/or the leads to local businesses for a flat monthly fee or per-lead fee.

Instead of being an agency running ads for clients, you own the online “property.”

You’re not:

• Managing their website
• Babysitting their ad account
• Charging hourly or being treated like a freelancer

You’re saying:

“This site generates X leads a month. If you want them, here’s the monthly price.”

That’s the core digital real estate idea.

If you want a bigger picture view of where this fits alongside other ways to make money online, I’d strongly suggest reading my How to Make Money Online (Without Getting Scammed) guide – it’ll give you the context to see why this model is more sustainable than the usual “push-button” schemes.

How the Digital Leasing Model Actually Works

At a high level, the Digital Leasing method follows this process:

1. Pick a local niche & city
   e.g. “emergency plumber Phoenix” or “tree removal Charlotte”.

2. Build a simple, high-intent site
   Nothing fancy — clean landing page, clear call-to-action, phone number, and form.

3. Do local SEO & GBP optimisation

• On-page SEO (titles, headings, copy)
• Local citations
• Backlinks
• Google Business Profile optimisation

1. Start getting leads
   Once the site ranks in the map pack and organic results, calls and enquiries start coming in.

2. Rent the asset
   You approach local business owners and offer:

• a flat monthly “rent” (e.g. £500–£2,000 / $500–$2,000), or
• a pay-per-lead structure based on volume and deal size.

2. Scale
   As one site stabilises, you repeat the process in new niches and new cities, building a small portfolio of “digital rentals.”

That’s classic local lead generation and it’s the same fundamental model I talk about in my own Local Lead Generation guide: build simple digital assets once, let them generate leads for years with light maintenance.

Who Is Joshua T. Osborne?

Joshua T. Osborne is the creator of Digital Leasing and has become well-known in the local lead gen space.

Short version of his story:

• Rough background and early life setbacks
• Started a traditional local business (moving company)
• Discovered online marketing and learned to generate his own leads
• Realised the lead gen skill was more valuable than the moving work itself
• Pivoted into teaching others how to build “digital real estate” using rank-and-rent sites

He previously ran programs like BAM (Build A Movement), which evolved into Digital Leasing.

Love him or not, he’s not some anonymous voiceover from a sketchy VSL — he’s a real person with a long-running brand, a community, and lots of students in his ecosystem.

Want to see what I prefer? 👉 See my no.1 recommendation here!

What Do You Get Inside Digital Leasing?

Exact naming of modules can change over time, but the structure typically covers:

1. Foundations of Local Lead Gen

• Understanding the model
• How local businesses think about leads

• Which niches are worth targeting and which to avoid

2. Niche & Market Research

• How to pick service terms with real demand
• Competition analysis (so you don’t pick impossible battles)
• Choosing cities/surrounding areas to target

3. Building Your Digital Assets

• Setting up websites (often using templates or tools like Snapps/other builders)
• Basic structure: homepage, service pages, contact forms
• Tracking calls and leads properly (this matters if you ever want to charge per lead)

4. SEO & Google Business Profile

• On-page SEO best practices
• Citations and local signals
• Basic backlink strategies
• Google Business Profile setup & optimisation (map pack is huge)

5. Sales & Client Acquisition

• How to find local business owners who actually want more work
• Cold outreach, warm outreach, and “lead first, then pitch” strategies
• How to talk about value so you don’t sound like just another SEO agency

6. Scaling & Systems

• Managing multiple sites and multiple clients
• Automating or outsourcing parts of the SEO and site setup
• Creating a more predictable monthly income instead of random wins

7. Support & Community

• Live group coaching calls (big plus vs “watch this portal alone”)
• Private community/mastermind for Q&A, wins, and accountability

It’s not a cheap Udemy course. It’s positioned as a coaching-plus-course style program with an active community and live support.

Want a better alternative? 👉 See my no.1 recommendation here!

Pros & Cons of Digital Leasing

Pros

• Solid underlying business model
  Local lead gen / rank-and-rent is one of the most rational online models I’ve seen. Real businesses, real demand, real value.

• You own the assets
  You’re not building other people’s brands on rented platforms. These sites are yours, and you can swap clients if someone stops paying.

• High margins once ranked
  Outside of domains, hosting, and light maintenance, profit margins can be very high. A single site paying $1,000/month with minimal ongoing work is a strong asset.

• Live coaching and community
  You’re not left to guess. Having twice-weekly calls and an active group massively speeds up the learning curve.

Cons

• No public pricing
  You have to jump on a call to get numbers. For a lot of people, that’s an instant trust hurdle.

• Likely high-ticket
  Based on the space and similar programs, you should mentally assume a multi-thousand dollar investment, plus tools and SEO expenses.

• SEO = time + patience
  This is not a “get paid in 7 days” model. For competitive niches, it can take months before you see consistent lead flow.

• Google dependency
  Algorithm updates, spam battles in the map pack, and tougher local competition all mean you’ll need to stay on top of your SEO game over time.

Who Is Digital Leasing Best For?

Digital Leasing might be a good fit if:

• You like the idea of building assets once and getting paid on them for months or years.
• You’re comfortable with the idea that results could take 3–6+ months in some markets.
• You want live coaching and a community rather than trying to piece it together from YouTube.
• You’re willing to invest both money and time into learning SEO and local lead gen properly.

Digital Leasing is probably not for you if:

• You need money fast (next 30–60 days) and can’t wait for SEO to mature.
• You don’t have any budget at all for training, tools, or content.
• You hate the idea of ever talking to business owners, even via email or Zoom.
• You want something “hands-off” right away. This takes effort up front before it becomes semi-passive.

How Much Does Digital Leasing Cost?

Digital Leasing doesn’t publish its price publicly.

To get a number, you’ll need to book a call with their team, go through a discovery/sales process and hear the offer at the end.

Based on similar programs, you should realistically assume a multi-thousand dollar coaching program cost, plus domains, hosting, tools, and possibly content / link costs, plus your time investment over several months.

I’m not saying that’s bad just that you shouldn’t expect a $97 course.

Want to see what I prefer? 👉 See my no.1 recommendation here!

Refunds & Guarantees

Again, the refund policy isn’t clearly published on a simple pricing page.

Typically with these kinds of programs, you’ll see:

• Either no refunds on coaching
• Or a conditional guarantee tied to completing certain steps

If you want to understand the general red flags to watch for with guarantees, upsells, and “results not typical” claims, I cover this in detail in my Spotting Scams guide. Digital Leasing itself isn’t being marketed as a “push button riches” scam, but the same due diligence rules still apply.

Red Flags & Things to Watch Out For

To be clear: I don’t think Digital Leasing is a scam. The model is real, Joshua is real, there are genuine student wins, and it’s not pretending you’ll be rich in a week.

But there are a few things you should keep your eyes open for:

1. Lack of Transparent Pricing

You can’t see the price, payment structure, or refund policy upfront. That doesn’t automatically mean anything shady, but it does mean you need to be clear and firm on your own budget going into the call.

2. High-Ticket Upsells

Most programs in this space have tiers — main program, advanced mastermind, 1:1 mentorship, etc. Don’t be surprised if you’re shown “higher levels” down the line.

3. Time to Results

If you’re coming in expecting to replace your income in 60 days, the reality of SEO and ranking might disappoint you. The model is long-term; treat it as such.

4. Over-reliance on Testimonials

Student success stories can be inspiring, but they’re also marketing assets. Most people joining any program will never hit the peak case studies — that’s just how numbers work.

Is Digital Leasing Legit?

In my opinion, yes – Digital Leasing is a legitimate program built around a real, proven business model.

Where people get disappointed is usually not “this was fake” but:

• “I underestimated how long SEO takes.”
• “I didn’t have enough budget going in.”
• “I didn’t realise how much effort the first few sites would be.”

So my verdict is:

Digital Leasing is legit, but it’s not magic.
It’s a structured way to learn local lead generation under a recognised coach, not a shortcut that bypasses the work.

Want a better alternative? 👉 See my no.1 recommendation here!

Digital Leasing vs Rent Digital Assets vs Digital Rental Method

If you’ve also come across Rent Digital Assets or Digital Rental Method, here’s the part most people don’t realise:

They all come from the same creator — Joshua T. Osborne — just packaged under different brands.

And because of that, all three programs share the same underlying model:

Build local service websites
→ Get them ranking or driving traffic
→ Send leads to small businesses
→ Charge a recurring “rental” fee

The differences are mostly in:

• Branding and marketing angle
• Whether the training leans more SEO or more paid ads
• How the coaching and community are packaged

• Price points and upsells

So they’re not three different business opportunities they’re essentially three variations of Joshua’s local lead-gen system, each wrapped in a different style.

Better Alternatives to Digital Leasing (My Take)

Here’s the honest bit:

I actually like the core business model behind Digital Leasing.

Local lead generation / “digital real estate” is one of the few online business models that still makes sense in 2025.

But…

Not all versions of this model are created equal.

Digital Leasing, Rent Digital Assets, and Digital Rental Method are all modern spinoffs.

In contrast, the model I personally recommend is the original version of this entire space — the one that’s been working consistently for more than a decade, long before all the newer variants appeared.

It’s still a premium program, yes.
But the reason I recommend it is simple:

It’s the most stable, predictable, beginner-friendly implementation of local lead generation.

After 15+ years testing just about every online model — affiliate marketing, ecom, info products, crypto platforms, paid ads, you name it — this is still the one I’d pick if I had to start again today.

So if you like the idea behind Digital Leasing but want a version that’s:

• Proven long-term
• More predictable
• And the original best version of this system…

Then I strongly recommend looking at the system I personally use and endorse:

Ready to check it out?👉 See my No.1 recommendation here

It’s the OG of the space and in my opinion, still the safest and most reliable path to building long-term online income in 2025 and beyond.