If you’re in the agency world and you’ve been watching the GoHighLevel ecosystem grow, you’ve almost certainly come across Jeff Lopez.
His Skool community — CEO Lab, formerly known as Marketer Skool — is positioned as the community for agency owners and SaaS businesses building with GoHighLevel’s AI Employees. At $97/month with 1,800+ members, it sits at the intersection of three things that are driving a lot of online business interest right now: GHL, AI, and agency income.
This review covers what’s actually inside, whether Jeff Lopez’s background checks out, and who this community is and isn’t right for.
First — This Is Important
Hey, I’m Mark. 15+ years reviewing online income programs. Before diving in — the model I personally recommend for building recurring online income is below.
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Key Takeaways
- CEO Lab (formerly Marketer Skool) is a $97/month Skool community run by Jeff Lopez and his partner Charles Guerra
- Focus: using GoHighLevel’s AI Employees to find, pitch, close, and fulfil AI services for local and online clients
- 1,800+ members; Jeff won the Skool Games Q4 competition
- Jeff has verifiably scaled his own agency to multiple millions in revenue
- Strong active community — Jeff posts regular weekly accountability check-ins and is personally present
- Primarily suited to existing or aspiring agency owners already using or interested in GoHighLevel
- Price is increasing at 2,000 members — currently at 1,800+
- Verdict: Solid, active community for GHL agency owners — less suited to complete beginners without prior agency context
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Who Is Jeff Lopez?
Jeff Lopez is a Texas-based agency owner and Skool community builder who describes himself as having scaled his agency to multiple millions of dollars in revenue. He won the Skool Games Q4 competition — a competitive event that ranks Skool community builders by member growth and revenue — which is a verifiable external validation of his community-building ability.
His partner in CEO Lab is Charles Guerra, and together they coach agency owners on building and selling service-based businesses using GoHighLevel’s platform. Jeff is actively present in the community — posting weekly goal-setting check-ins, building automations live on video, and actively engaging with member questions.
His focus specifically on GoHighLevel’s AI Employees — the platform’s built-in AI tools for handling client communication, lead follow-up, and appointment setting — positions the community at a timely intersection. Agency owners are actively looking for ways to deliver AI-powered services to clients, and GHL is the platform most of them are already building on.
What Is CEO Lab?
CEO Lab is a GoHighLevel-focused Skool community that teaches agency owners and aspiring agency builders how to use GHL’s AI Employees to sell and deliver AI services to small businesses.
The model works like this: you approach local businesses, pitch them an AI-powered communication and lead management solution built on GHL, close the deal, set up their AI Employee using GHL’s tools, and charge a monthly retainer for the ongoing service. You can then upsell your other agency services — ads management, funnels, reputation management — from within the same client relationship.
Inside the community:
- Scripts, checklists, and systems for finding, pitching, closing, and fulfilling AI services
- Current client acquisition strategies updated in real time — Jeff specifically positions this as “what’s working right now,” not evergreen theory
- GHL AI training — how to configure and sell GHL’s AI Employees effectively
- Active weekly community engagement — Jeff posts weekly goals threads that generate dozens of responses
- Access to Jeff and Charles for questions and feedback
The emphasis on current, working strategies rather than static evergreen content is a deliberate positioning choice. GHL’s platform updates frequently and the agency landscape shifts quickly — a community that keeps pace with that matters more than a static course.
The GoHighLevel Connection
CEO Lab is explicitly built around GoHighLevel — which raises something worth being transparent about. GoHighLevel runs one of the more generous affiliate programmes in the SaaS space: $97/month per referral with recurring commissions. Jeff links to a 30-day GHL trial directly in the community.
This is standard practice in the GHL ecosystem and it’s disclosed, not hidden. But it’s worth knowing that community creators in the GHL space have a financial incentive to recommend GHL specifically. That incentive doesn’t make the recommendation wrong — GHL is a genuinely capable platform for agency work — but it’s context worth having when evaluating advice inside the community.
We’ve covered GoHighLevel in detail in our GoHighLevel review. The platform itself is solid for agency owners. The key question is whether the AI Employee-focused model that CEO Lab teaches is the right fit for where you are.
Who CEO Lab Is Right For
CEO Lab is a strong fit if:
You’re already an agency owner using GoHighLevel. If GHL is already in your stack, the AI Employee training and client acquisition scripts are directly applicable to your existing business. Adding an AI service offering to your current clients is a natural upsell, and the community gives you the frameworks to do it quickly.
You’re planning to start a GHL-based agency. If you’ve decided the GHL agency model is the path you want to take and you want a community of people already doing it, CEO Lab puts you in that room for $97/month.
You have some prior business or sales experience. The community isn’t structured as a beginner’s guide to online business — it assumes you understand the basics of agency work and want specific GHL + AI implementation support.
Who CEO Lab Is Not Right For
Complete beginners with no agency context. CEO Lab goes straight into implementation — GHL configuration, AI Employee setup, client acquisition scripts. If you don’t know what GHL is, don’t have basic sales experience, or have never worked with a client before, you’ll likely find the pace and assumed knowledge base overwhelming.
People looking for passive income. This is an active service business model. You are acquiring clients, setting up their systems, and managing ongoing relationships. The recurring retainer income can become predictable over time, but it’s built on active client work — not on automated assets.
People who don’t want to use GoHighLevel. The community is built entirely around GHL. If you’re not going to use the platform, much of the content won’t apply to your situation.
Pros and Cons
| Pros | Cons |
|---|---|
| Jeff Lopez is active and present — posts weekly, answers questions | Assumes prior agency or GHL knowledge — not beginner-friendly |
| Won Skool Games Q4 — external validation of community quality | $97/month — price increasing at 2,000 members |
| Timely focus on GHL AI Employees — highly relevant in 2026 | GHL affiliate incentive worth noting — community creator earns from GHL referrals |
| Scripts, checklists, and systems are practical and ready to use | Requires GHL subscription ($97–$297/mo) on top of membership |
| Active community engagement — not a ghost town | Active service model — income isn’t passive |
| Covers current working strategies, not just evergreen theory |
Is CEO Lab Worth Joining?
For GHL agency owners or people committed to the GHL agency path — yes. Jeff Lopez is credible, active, and the community reflects the kind of real-time strategy sharing that’s genuinely valuable in a fast-moving platform ecosystem.
For complete beginners without agency experience or GHL familiarity — it’s probably not the right starting point. The community is more effective as an accelerator for people already in motion than as a foundation for people starting from zero.
The combined cost of CEO Lab membership plus a GHL subscription runs $194–$394/month before you earn your first client. Factor that into your planning.
What to Do Instead
If you want predictable monthly income from local businesses without the technical complexity of configuring AI systems and managing GHL accounts, the model I recommend works on a simpler mechanism. Read about how to make money online without the overhead of a full SaaS agency stack.
Final Verdict
CEO Lab is a legitimate, active community for GHL agency owners that delivers real tactical value. Jeff Lopez is present, the content is current, and the community engagement is genuine.
The honest caveat is fit. This is a community for people building GHL-based agencies — not a broad online income programme. If that’s your path, it’s a solid $97/month. If you’re still deciding what model to pursue, start with a clearer picture of the business you actually want to build first.
👉 My #1 Recommendation for Building a Real Online Income
FAQ
What is CEO Lab? A $97/month Skool community for agency owners and SaaS builders using GoHighLevel’s AI Employees to sell and deliver AI services to clients.
Who is Jeff Lopez? Texas-based agency owner who has scaled to multiple millions in revenue. Won the Skool Games Q4 competition.
Do I need GoHighLevel to join? Yes — the community is built entirely around GHL. You’ll need a GHL subscription ($97–$297/month) in addition to the CEO Lab membership.
Is this suitable for beginners? Not without prior agency or sales experience. The community assumes GHL familiarity and goes straight into implementation.
Is the price increasing? Yes — Jeff has announced price increases at membership milestones. Currently at 1,800+ members heading toward 2,000.
Mark is the founder of MarksInsights and has spent 15+ years testing online business programs and tools. He focuses on honest, experience-based reviews that help people avoid scams and find real, sustainable ways to make money online.