BotBuilders Review: What Matt Leitz’s Webclass.ai Is Really Selling You (2026)

If you’ve spent more than five minutes looking into making money online with AI, you’ve probably seen an ad for Matt Leitz’s BotBuilders webclass.

The pitch is compelling. Register for a free AI training at Webclass.ai, watch a 90-minute presentation, and discover how “hybrid AI” chatbots can generate leads, close sales, and earn you money while you sleep.

Over 100,000 people have reportedly attended this BotBuilders webclass. The company has made the Inc. 5000 list four years running. They’ve worked with Grant Cardone. They even built ManyChat’s own chatbot.

So what’s the catch?

That’s exactly what I set out to figure out. I went through the BotBuilders webclass, researched every complaint and success story I could find, dug into the pricing, analyzed the upsell structure, and compared what BotBuilders actually delivers versus what the free webclass implies you’re getting.

This BotBuilders review covers everything you need to know before you register for that “free” training and potentially spend thousands of dollars on the other side.

First – A Recommendation

If you’re short on time and just want to see what I actually recommend for building a real online business, check out my #1 recommendation here. It’s the best business to start online and is super simple.

Let’s break down the BotBuilders webclass piece by piece.

Who Is Matt Leitz? The Man Behind BotBuilders

Before we dissect the BotBuilders webclass itself, you need to understand who’s behind it.

Matt Leitz is a serial entrepreneur based in Phoenix, Arizona. His story actually starts with board games. He launched a board game e-commerce company that nearly collapsed under razor-thin margins and brutal shipping costs competing against Amazon. According to the company’s own about page, he was running out of money with a baby on the way when he placed a Craigslist ad for an unpaid intern.

That intern was Nic Frachon, who became co-founder of BotBuilders.

Together, they built an automated chatbot for the struggling board game company. Unlike the clunky bots most businesses were using at the time, theirs was designed to be engaging and conversational. It actually worked well enough to start generating sales.

BotBuilders officially launched in 2018, initially focused on Facebook Messenger chatbots. The company gained enough traction that Facebook invited them to their headquarters as one of five featured success stories. The other four companies were all multi-billion dollar corporations.

From there, Leitz built relationships with ManyChat (who hired BotBuilders to build their own chatbot) and Grant Cardone (who used BotBuilders for lead generation across his real estate empire). These are legitimate partnerships that lend credibility to the brand.

Matt claims his companies have collectively generated over one million leads and more than $50 million in sales. He’s made the Inc. Magazine list three times. The BBB has positive reviews from Accelerator members praising the coaching and weekly training sessions.

Here’s what matters for this BotBuilders review: Matt Leitz is not a scam artist. He’s a real entrepreneur with a real company and real results. The question isn’t whether BotBuilders is legitimate. The question is whether the BotBuilders webclass accurately represents what you’re buying and whether that purchase is actually the best path to making money online.

Those are very different questions.

What Is the BotBuilders Webclass at Webclass.ai?

Let’s start with what you see when you land on Webclass.ai.

The page is minimal. You’ll find Matt Leitz listed as founder of BotBuilders, a registration form for a “free AI webclass,” and a disclaimer at the bottom that reads: “This training is for educational purposes and should not be considered financial advice. There is no guarantee of results and any examples provided should not be considered typical.”

That last sentence is important. Hold onto it.

The webclass itself is a roughly 90-minute video presentation. It runs at multiple scheduled times throughout the day, though several reviewers have noted that the presentation isn’t actually live despite being presented as if it is.

During the BotBuilders webclass, Matt covers several things. He introduces the concept of AI and how businesses are using it. He demonstrates tools like ChatGPT and Midjourney. He explains what he calls “hybrid AI,” which is essentially BotBuilders’ approach of combining pre-built conversation flows (structured bot sequences) with AI-powered responses.

The webclass promises you’ll discover five innovative ways to generate income in 24 hours, learn how to craft high-converting emails and ads with a few clicks, understand hybrid AI and why it’s more lucrative than traditional methods, see how ChatGPT can generate sales and book appointments, and watch Matt build a custom AI-powered chatbot in under two minutes.

The free content in the webclass is genuinely educational if you know absolutely nothing about AI. Matt is a skilled presenter and he does demonstrate real capabilities. That much is fair to say in this BotBuilders review.

But here’s where the webclass takes a turn.

The Real Purpose of the BotBuilders Webclass: The $2,500 Pitch

About 60 minutes into the BotBuilders webclass, the presentation transitions from education to sales.

The core product being sold is the BotBuilders Ultimate AI System, priced at $2,500. You can pay upfront or split it into five monthly payments of $500. If you’ve read any of my other reviews of online business programs, that price point should immediately put you on alert.

For that price, you get access to BotBuilders Core (their library of pre-built chatbot templates and flows), an Instant ChatGPT Bot Booster for integrating AI into your bots, pre-built bot add-ons for various industries, access to the BotBuilders Community and Facebook group, and training courses covering bot building basics through advanced strategies.

On the surface, this sounds like a comprehensive package. And for existing business owners who specifically need chatbot automation and have the technical inclination to implement it, there may be genuine value here.

But the BotBuilders webclass creates an impression that goes far beyond what most buyers will experience. The presentation implies you can start making money within 24 hours. It suggests that even complete beginners with no technical skills and no existing products can generate income quickly.

This is where the gap between the marketing and reality starts to widen.

BotBuilders Pricing: What They Don’t Tell You in the Webclass

The $2,500 is just the entry point. Here’s what the BotBuilders webclass doesn’t make abundantly clear.

The software costs. BotBuilders recommends two primary tools: their own Automator AI platform and ManyChat. Automator AI is built on top of GoHighLevel, which typically costs between $97 and $497 per month depending on the plan, plus usage-based fees for SMS, email, and AI features. ManyChat has its own pricing tiers. These are ongoing monthly expenses that stack on top of the initial $2,500.

The upsell structure. Multiple reviewers on Trustpilot and other platforms describe a pattern of additional purchases being recommended after the initial buy-in. One Trustpilot reviewer called Matt “a master of upselling” and described feeling pressured to buy additional services to actually get results. BotBuilders offers optional “White Glove” done-for-you services that can cost significantly more.

The Accelerator program. BotBuilders offers a higher-tier coaching program for those who want more hands-on help. The exact cost isn’t publicly listed, but based on the Trustpilot review from a customer who mentioned spending $12,000 over eight months, it’s substantially more than the base $2,500.

Advertising budget. If you’re planning to use chatbots for lead generation (which is the primary use case the webclass promotes), you’ll need to run paid ads. Facebook and Instagram ads typically cost $5-$20+ per lead depending on your niche. This is a variable but very real ongoing expense.

Here’s a realistic cost breakdown for your first year with BotBuilders:

Expense	Cost
BotBuilders Ultimate AI System	$2,500 (one-time)
Automator AI / GoHighLevel	$97–$497/month ($1,164–$5,964/year)
ManyChat Pro	$15–$65/month ($180–$780/year)
Ad spend (modest)	$300–$1,000/month ($3,600–$12,000/year)
Optional add-ons / upsells	$500–$5,000+
Total First-Year Investment	$7,944–$26,244+

That’s a far cry from the “free webclass” landing page at Webclass.ai.

What Real BotBuilders Customers Are Saying

A balanced BotBuilders review needs to look at both sides. Here’s what I found across Trustpilot, BBB, and independent review sites.

The Positive Reviews

On the BBB, multiple Accelerator members praise the program highly. One member wrote that BotBuilders was “the best company I have ever had the privilege to work with” and called the coaching “phenomenal.” Another described selling their first chatbot before even finishing their own business chatbot.

On Trustpilot, Stephen Kingsley gave BotBuilders five stars and described it as “the best business decision I have made,” specifically praising the support team and training programs.

These positive reviews tend to come from people in the Accelerator program (higher investment level) and those who already had some business experience before joining. That pattern is worth noting.

The Negative Reviews

On Trustpilot, BotBuilders has a 3.1 out of 5 rating based on only three reviews. Two out of three are one-star reviews. The Webclass.ai domain has a separate Trustpilot listing with one review, also labeled “potentially scam.”

Jackie Kelly left a detailed one-star review in January 2026 describing eight months of working with the Automator platform, spending $12,000 total, and never having a single ad up and running. No leads generated, no revenue earned. She described the company as appearing “understaffed” and based primarily in the Philippines.

Harvey Tedhams described feeling misled by the webclass presentation, warned about continuous upselling, and criticized the three-day refund policy as inadequate since “you cannot figure this out in 3 days.”

BotBuilders did respond to both negative reviews professionally and seems to have resolved Jackie’s situation through further support. Credit where it’s due on that front. But the pattern these reviews describe is worth examining.

The Independent Review Sites

ScamRisk gave a measured assessment, noting that BotBuilders is “not technically a scam” but cautioned that “it’s definitely not as easy as they make it sound” and that there’s “a ton of work to be done upfront, no real guarantee of success, and most importantly, it doesn’t scale.”

Multiple independent reviewers noted the same pattern: the webclass feels like a live event but isn’t, the pitch transitions from education to sales somewhat abruptly, and the full cost picture only becomes clear after purchase.

The 3-Day Refund Policy Problem

This deserves its own section in any honest BotBuilders review.

Because the training is delivered digitally and customers can immediately access all templates, videos, and resources, BotBuilders offers only a three-day refund window.

Here’s why that’s problematic. Three days is not enough time to evaluate whether a $2,500 educational program delivers on its promises. You can’t build a chatbot, test it, run traffic to it, and evaluate results in 72 hours. You can barely get through the training material.

Compare this to other programs in the online business education space. Many offer 30-day guarantees. Some offer 60 or even 90 days. The reasoning is simple: if the product is genuinely valuable, most people won’t refund after using it.

BotBuilders justifies the short window by pointing out that digital content can be downloaded immediately. That’s technically true but it doesn’t change the fact that you’re making a $2,500 decision with essentially no meaningful guarantee.

If BotBuilders’ customers were overwhelmingly successful, a longer guarantee would be a marketing advantage, not a risk. The three-day window suggests the company knows that a significant percentage of buyers would request refunds if given more time to evaluate.

The Chatbot Business Model: Does It Actually Work in 2026?

Let’s set aside BotBuilders specifically and examine whether the business model the webclass promotes actually holds up.

Chatbot automation is a real and growing industry. Businesses do benefit from automated lead capture, appointment booking, and customer engagement. That’s not hype. It’s documented.

But there’s a critical distinction the BotBuilders webclass glosses over: there’s a massive difference between using chatbots to enhance an existing business and building a chatbot business from scratch as a beginner.

If you already own a business with an established customer base and advertising budget, adding chatbot automation can genuinely improve your conversion rates and lower your cost per lead. The BotBuilders templates and training could help you implement that faster than figuring it out yourself.

If you’re a complete beginner hoping to start a chatbot agency from zero, the reality looks very different. You need to learn the technology, learn marketing, learn sales, find clients willing to pay for chatbot services, deliver results for those clients, and manage ongoing relationships. The BotBuilders webclass makes this sound like a straightforward process. It isn’t.

The chatbot agency model also faces growing competition. As AI tools become more accessible and platforms like GoHighLevel, ManyChat, and dozens of competitors offer increasingly user-friendly bot builders, the barrier to entry drops. That means more competition and downward pressure on pricing.

You’re also dependent on platform rules. Facebook has changed its Messenger policies multiple times, breaking bots that relied on previous API access. Instagram DM automation is subject to similar risks. Building a business on someone else’s platform always carries this vulnerability.

BotBuilders vs. Free Alternatives: What You Can Learn Without Spending $2,500

One of the most telling things about the BotBuilders webclass is what it doesn’t mention: you can learn most of what BotBuilders teaches for free or at a fraction of the cost.

ManyChat itself offers extensive free training, templates, and a free tier of their software. GoHighLevel provides documentation, community forums, and tutorial videos. YouTube has thousands of hours of chatbot building tutorials. ChatGPT and other AI tools can help you build bot flows with simple prompts.

What you’re really paying $2,500 for is curation, structure, and community. BotBuilders packages freely available knowledge into a step-by-step format with pre-built templates and a support community. That has value for some people, particularly those who prefer structured learning and are willing to pay a premium for it.

But it’s important to be honest about what you’re buying. You’re not paying for proprietary technology. You’re not paying for access to tools you couldn’t otherwise use. You’re paying for a structured course, templates, and a community. Whether that’s worth $2,500 depends entirely on your situation.

Who Might Actually Benefit From BotBuilders

To keep this BotBuilders review fair, here’s who could realistically get value from the program.

Existing business owners who already have customers, revenue, and ad budgets but want to add chatbot automation to improve their operations. The templates and training could save time compared to building everything from scratch.

Marketing agency owners who want to add chatbot services to their existing client offerings. If you already know how to sell to businesses and deliver marketing results, adding chatbot automation to your toolkit could be valuable.

People with at least $10,000 to invest when you factor in the course, software costs, and ad spend needed to actually test and implement what you learn.

Self-motivated learners who will actually complete the training and implement what they learn without needing additional hand-holding beyond what’s included.

Who Should Avoid the BotBuilders Webclass

Complete beginners looking for their first way to make money online. The learning curve is steeper and the investment is higher than the webclass implies.

Anyone on a tight budget. If $2,500 is a significant financial stretch for you, the additional ongoing costs will create serious pressure. The stress of needing to earn back your investment quickly is one of the worst positions to be in when learning a new skill.

People attracted by the “make money in 24 hours” messaging. If that’s what drew you in, you’re going to be disappointed. Building a profitable chatbot business takes months of consistent effort at minimum.

Anyone who expects the course alone to be sufficient. The $2,500 gets you in the door. Actually building a profitable operation requires additional software subscriptions, ad spend, and potentially more BotBuilders products or services.

The Bigger Problem With the BotBuilders Business Model

Here’s what really concerns me about the BotBuilders webclass and the business model it promotes.

The most vocal success stories in the BotBuilders ecosystem tend to be people selling BotBuilders itself through their affiliate program. The company offers a 40% commission on the $2,500 product, which means every sale earns the affiliate $1,000.

This creates a dynamic where the most profitable way to use BotBuilders is to sell BotBuilders to other people. Not to build chatbots for businesses. Not to automate your own company’s lead generation. But to get other people to buy the same course you bought.

Look at the existing BotBuilders reviews online. Many of them are written by affiliates who disclose their relationship in small print at the bottom. They have a financial incentive to write positive reviews. That doesn’t mean their reviews are dishonest, but it does mean the ecosystem of BotBuilders reviews is heavily skewed by people who profit from recommending the product.

When the most reliable way to make money from a “make money online” product is to sell that product to others, it raises questions about the underlying business model’s viability for the average buyer.

A Better Path to Making Money Online

I know you came to this BotBuilders review looking for an honest assessment, and I’ve given you one. Matt Leitz isn’t a scammer. BotBuilders has real products and real customers who’ve gotten results. But the webclass at Webclass.ai is fundamentally a sales presentation for a $2,500+ investment that most beginners will struggle to profit from.

If you’re serious about building a real online business, here’s what I’d recommend instead.

Focus on a business model that doesn’t require $2,500 upfront just for training. One that doesn’t require expensive monthly software subscriptions before you earn your first dollar. One that teaches you skills with long-term value rather than tying you to specific platforms that can change their rules at any time.

Local digital marketing through lead generation is the business model that consistently delivers for people at all experience levels. You learn how to generate leads for local businesses using proven online methods, then charge those businesses a monthly fee for the leads you send them.

The startup costs are a fraction of what BotBuilders requires. The skills are transferable across any industry. The income potential scales as high as you want to take it. And you’re building something that doesn’t depend on any single platform’s chatbot policies.

My #1 recommendation for starting an online business is right here. I’ve personally vetted it, and the training, community, and business model are designed to get real people real results without requiring thousands of dollars upfront.

BotBuilders Webclass Review: Final Verdict

Category	Rating
Webclass Content Quality	★★★☆☆ (Educational but transitions to hard sell)
Value for Money ($2,500)	★★☆☆☆ (High price for what’s included, plus ongoing costs)
Refund Policy	★☆☆☆☆ (3 days is inadequate for a $2,500 purchase)
Customer Support	★★★★☆ (Generally responsive, weekly office hours)
Income Claims vs. Reality	★★☆☆☆ (Marketing overpromises for most users)
Suitability for Beginners	★★☆☆☆ (Too expensive and complex for starting out)
Suitability for Existing Business Owners	★★★☆☆ (Some genuine value if you have budget and audience)
Overall	★★☆☆☆

BotBuilders is a legitimate company selling a real product. Matt Leitz is a genuine entrepreneur. The chatbot technology works. None of that is in question.

What is in question is whether the BotBuilders webclass at Webclass.ai gives you an accurate picture of what you’re buying, what it will cost, and how likely you are to succeed. Based on my research, the answer is no. The webclass oversells the ease and speed of results, undersells the true cost, and relies on a three-day refund policy that doesn’t give buyers adequate time to evaluate their purchase.

If you have an existing business, a real budget, and a specific need for chatbot automation, BotBuilders might serve you well. Talk to their sales team directly rather than making a decision based on the webclass alone.

If you’re a beginner looking for a way to make money online, your $2,500 is better spent elsewhere. And honestly, you don’t need to spend anywhere near that much to get started.

BotBuilders Webclass FAQ

Is BotBuilders a scam?

No, BotBuilders is not a scam. It’s a legitimate company based in Phoenix, Arizona, founded in 2018 by Matt Leitz and Nic Frachon. They have real products, real customers, and real industry recognition including Inc. 5000 listings and partnerships with companies like ManyChat and Grant Cardone. The question isn’t whether BotBuilders is legitimate. It’s whether the BotBuilders webclass accurately represents the investment required and the likely outcomes for beginners.

Is the BotBuilders webclass at Webclass.ai really free?

The webclass registration is free. The webclass itself is a 90-minute presentation that functions as a sales funnel for the BotBuilders Ultimate AI System, which costs $2,500. You’ll also need ongoing software subscriptions and advertising budget to implement what’s taught.

How much does BotBuilders actually cost?

The BotBuilders Ultimate AI System is $2,500 upfront or five payments of $500. On top of that, expect monthly costs of $97-$497 for Automator AI or GoHighLevel, $15-$65 for ManyChat, and $300-$1,000+ for ad spend. Realistic first-year total investment ranges from $8,000 to $26,000 or more.

Can you get a refund from BotBuilders?

BotBuilders offers a three-day refund policy because their training content is delivered digitally and can be accessed immediately. Multiple reviewers have noted this is insufficient time to evaluate a $2,500 purchase. After three days, no refunds are available.

What is Automator AI?

Automator AI is BotBuilders’ recommended all-in-one sales and marketing platform, built on top of GoHighLevel. It includes CRM functionality, funnel building, email and SMS automation, and chatbot integration. It’s a separate subscription from the BotBuilders training itself.

Does the BotBuilders webclass actually teach you anything useful?

The BotBuilders webclass provides a general overview of AI capabilities and chatbot marketing. If you know nothing about AI, you’ll learn some basics. However, the webclass is primarily designed as a sales presentation for the paid program, and the actionable training comes after the $2,500 purchase.

Can I build chatbots without paying for BotBuilders?

Yes. ManyChat offers free training and a free tier. GoHighLevel provides documentation and tutorials. YouTube has extensive chatbot-building content. ChatGPT can help you create bot flows. You’re paying BotBuilders for structured curation, templates, and community access, not for proprietary technology.

Is there a better alternative to BotBuilders for making money online?

If your goal is building an online business from scratch, local digital marketing offers a more accessible path with lower startup costs and more predictable results. Check out my #1 recommendation here for a program that teaches you how to build a sustainable online business without requiring thousands in upfront investment.