Iman Gadzhi UpLevel Consulting Review: Is Growth Marketing Legit?

Iman Gadzhi has built a career on being ahead of the curve.

SMMA when social media marketing was the play. AI agency content when everyone pivoted to AI. And now, with the creator economy hitting $250 billion and climbing, he’s back with a new model — and a new programme to teach it.

He calls it growth marketing.

The pitch is clean. You find small creators who have audiences but no products. You use AI to build a digital product for them. They sell it to their followers via a 14-day Instagram story sequence. You take 30% of the revenue. No content creation. No audience of your own. No face on camera.

The VSL is 44 minutes of some of the most compelling online business marketing you’ll find in 2025. Income screenshots. Emotional testimonials. A live AI demo that makes the whole thing look effortless. And at the end — an invitation to apply for UpLevel Consulting, Iman’s done-with-you programme through Consulting.com.

Pricing? You’ll find that out on the call.

If any of that makes you want to slow down before reaching for your credit card, you’re right to. This review gives you the full picture — what the model actually is, where it genuinely works, and where the pitch runs well ahead of the reality.

First — This Is Important

My name is Mark. I’ve spent 15+ years reviewing online business programmes. Before you go any further, the business model I personally recommend for building real recurring online income is here.

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Key Takeaways

• Iman Gadzhi’s UpLevel Consulting is a 6-month done-with-you programme through Consulting.com — which Iman purchased from Sam Ovens in 2025.
• The business model is “growth marketing” — partner with micro-creators, build their digital products using AI, take 30% of revenue from the launch.
• Pricing is not disclosed. You apply, get on a call, and find out there. Based on Consulting.com’s track record, expect $5,000 to $15,000+.
• The two AI tools — Synthesize AI and Ghostwriter OS — are proprietary to Consulting.com. You are entirely inside Iman’s ecosystem.
• Iman co-owns Whop, the platform he teaches you to sell through. He earns platform fees on top of programme fees.
• The model is real. The creator economy is real. But the hard part — finding and closing creators — is a human sales job the AI cannot do for you.
• This is Iman’s fifth or sixth programme pivot. Each one has followed the dominant online business trend of the moment.

Who Is Iman Gadzhi?

Iman Gadzhi is a London-based entrepreneur who built his public profile in the SMMA space around 2018. He documented his own agency growth on YouTube, built a following of young aspiring entrepreneurs, and launched Agency Incubator to teach the model. That evolved into Six Figure SMMA, then Agency Navigator — reportedly one of the highest-grossing SMMA courses ever produced, with over $20 million in revenue.

He then launched Educate, a platform for course creators. That became Monetise, a programme centred on building and selling your own digital products. Now, in 2025, he’s acquired two businesses and pivoted again.

The first acquisition: Consulting.com, previously owned by Sam Ovens, purchased in 2025. Sam Ovens built the platform from 2016 before stepping back from the online business space entirely. The second acquisition: a co-ownership stake in Whop, an online marketplace for digital products that Iman describes as one of the fastest-growing platforms of its kind.

Iman is a real operator. He has genuine business credentials, a documented decade in the space, and verifiable results. He is not hiding behind a persona or a rented lifestyle. That matters when you’re evaluating whether a programme is worth taking seriously.

What also matters is the pattern. Here’s the programme history condensed:

IAG Media → Agency Incubator → Six Figure SMMA → Agency Navigator → Educate → Monetise → UpLevel Consulting

Each pivot followed the online business trend that was peaking at the time. SMMA when agencies were the play. AI tools when everyone pivoted to automation. Creator economy and digital products now. That’s not inherently dishonest — smart entrepreneurs adapt — but if you’re paying $5,000 to $15,000 for access to a model, the pivot pattern is worth factoring into how much long-term commitment you expect from this particular version.

What Is UpLevel Consulting?

UpLevel Consulting is the flagship programme from Consulting.com under Iman’s ownership. It’s a 6-month done-with-you programme built around growth marketing, with the following included:

• Synthesize AI — digital product creation software
• Ghostwriter OS — launch asset and outreach generation software
• A dedicated consultant for 6 months as your implementation partner
• Four weekly coaching calls with Consulting.com’s internal team
• A quarterly 8-hour virtual mastermind
• The Shadow Operating Playbook — Iman’s step-by-step growth marketing training

The structure is more substantial than a typical course. You’re not buying video modules and hoping for the best. There are real people reviewing your work, real calls where you can ask questions, and a consultant checking in on your progress throughout.

That said, you’re also paying a price that reflects that level of support — and that price is deliberately hidden from you until you’re on a call with their sales team.

What Is Growth Marketing — And What Is It Really?

Iman calls the business model “growth marketing.” Let’s decode what that actually means in practice.

You are a freelance digital product contractor working on revenue share.

You build something for someone else. They sell it. You take a percentage. That is the structure underneath the branding.

The three-step process is Find, Build, Launch.

Find — Identify micro-creators with between 10,000 and 100,000 followers in a specific niche. These are fitness coaches, language teachers, photography educators, business consultants — people with engaged audiences who have never monetised beyond brand deals and sponsorships. You analyse their content using Ghostwriter OS, generate a custom monetisation game plan, and send it as your outreach. The plan shows the creator what product their audience would buy, how much they could charge, and what revenue looks like. You’re leading with value rather than a generic pitch.

Build — Once a creator agrees to partner with you, you use Synthesize AI to build the digital product. The software takes the creator’s content and audience data and generates a complete product — modules, worksheets, a unique value proposition, a programme outline. What used to take months of manual work takes hours with the AI.

Launch — Ghostwriter OS generates a 14-day Instagram story sequence. The creator posts it to their existing audience. Each day has a specific psychological purpose — building curiosity, delivering value, creating desire, then opening the offer. You track sales in the background. Revenue arrives. You take 30%.

The model is genuinely interesting and the creator economy provides real tailwinds for it. There are 41 million micro-creators according to Linktree data, most of whom have never monetised their audience with a product. The opportunity gap is real.

The AI Tools: What They Do and Why You’re Locked In

The two platforms are central to everything UpLevel teaches, so it’s worth understanding what they actually are.

Ghostwriter OS scrapes and transcribes a creator’s Instagram content, identifies engagement patterns and audience pain points, and generates a complete monetisation game plan — including product ideas, revenue projections, a 14-day story launch sequence, and sales copy. All without manual prompting. You paste in the creator’s handle and press generate.

Synthesize AI builds the actual digital product. Given the creator’s content data and a chosen product concept, it outputs a course structure, weekly modules, worksheets, a transformation map, and a unique selling proposition. In the VSL, Iman walks through this live. A coaching programme for first-time mothers with structured modules and 15 supporting worksheets — generated in under 30 minutes.

These are genuinely capable tools. The product creation process that used to take four to six months of intensive work, by Iman’s own account, is now compressed into hours. For people with no digital product experience, this removes a real barrier.

The problem is dependency. Both platforms are proprietary to Consulting.com. They are not available as standalone subscriptions outside the programme. If Consulting.com changes its pricing structure, if Iman pivots again, or if the tools are discontinued, your business loses its core infrastructure. You are renting access to his ecosystem, not building on tools you own or can take elsewhere.

The Whop Conflict of Interest

This is the part of Iman’s business arrangement that gets the least scrutiny and deserves the most.

Iman co-owns Whop. Whop is the marketplace where creators sell digital products. UpLevel teaches students to launch creator products through Whop. Whop earns a percentage of every transaction on its platform.

So Iman earns a programme fee from you to join UpLevel. Then earns platform revenue on every product sale you and your creators make through Whop. He frames this as alignment in the VSL — “I only make money when you make money” — and there’s something to that framing.

But there’s also something else worth seeing clearly. Iman is financially incentivised to get as many people into growth marketing as possible, building products on Whop, regardless of whether the model is the right fit for each individual student. Platform revenue scales with volume. More UpLevel students means more potential Whop activity. That’s not a scandal — it’s how business works — but you should see the structure before you’re inside it.

The Revenue Maths They Don’t Show You

The income examples in the VSL are the kind that make the model look inevitable.

Muhammad hit $1,000 in 30 days. James made $6,000 in his first week plus a revenue share deal. Carl made $7,000 in three days. Reuben made $1,868 in commission in month one.

These are real students. These are real results. They are also the best results, selected to represent a programme of thousands of people.

Here’s the maths that gives you a more realistic picture.

A micro-creator with 20,000 followers selling a $100 product. First launch, 14-day story sequence, executed well. A 1% to 2% conversion rate is realistic — that’s 200 to 400 sales, $20,000 to $40,000 in revenue. Your 30% cut: $6,000 to $12,000.

That’s the good version. It assumes you found the right creator, built a product that genuinely resonates, the audience converted, and the launch ran smoothly.

Now the realistic version. A creator with 15,000 followers in a moderately engaged niche. First launch generates $5,000. Your cut: $1,500. After months of outreach, product building, and launch support.

And the hard version. Three months of cold outreach. Ten monetisation game plans sent. Two positive responses. One creator who says yes, then goes quiet before launch. One launch that generates $2,000 total. Your cut: $600.

Iman himself says in the VSL: “Just because I get these results doesn’t mean you will.” That disclaimer lands once at the start of a 44-minute video and is then functionally absent for the rest of it. The gap between the headline numbers and the median outcome is the thing most students don’t account for when they get on the application call.

The Part the VSL Glosses Over

Iman spends the majority of the video demonstrating what the AI does.

He pastes a creator’s Instagram handle into Ghostwriter OS. A monetisation game plan appears. He clicks through Synthesize AI. A five-week coaching programme with 15 worksheets appears. He selects a day in the story sequence generator. Complete copy with hook variations, CTA options, and visual suggestions appears.

It looks effortless because the demo is showing you the easy part.

What he doesn’t demonstrate is a cold outreach conversation that turns into a signed partnership. What he doesn’t show is the third follow-up after a creator reads your game plan and doesn’t respond. What he doesn’t address is what happens when a creator loves the product idea but wants to keep 80% not 70%, or wants changes to the product after it’s built, or pulls out two days before launch.

These are the moments that determine whether your growth marketing business works or stalls. None of them are solved by clicking generate.

Finding and closing creators is a human sales job. It requires persistence, the ability to handle rejection, rapport-building with people who receive pitches constantly, and the emotional resilience to keep going when the pipeline is slow. The AI handles product creation and marketing copy. It cannot do any of that.

This isn’t a dealbreaker. Sales skills are learnable. But the VSL’s “I’m lazy, just click the buttons” framing is specifically designed to make you feel like those skills aren’t part of the job. They are the job.

Who Is UpLevel Consulting Actually For?

The programme markets itself as beginner-friendly. In a narrow sense it is — you don’t need prior marketing experience to use the AI tools.

But there’s a difference between being able to use the tools and being able to build a business with them. The outreach, the relationship building, and the ability to close a creator partnership are skills the programme supports but cannot give you.

UpLevel Consulting is worth considering if:

• Cold outreach and relationship building come naturally to you, or you’re genuinely willing to develop those skills as a core daily activity
• You can absorb a $5,000 to $15,000 programme cost without financial pressure affecting your ability to persist through a slow start
• You have genuine interest in the creator economy specifically, not just “an online business” generically
• You’re prepared for 3 to 6+ months before meaningful commission income
• You’re comfortable building inside a proprietary ecosystem and accept that dependency

It’s probably not right for you if:

• You need income in the next 3 months — the model doesn’t support that timeline
• Cold outreach feels like a significant barrier rather than a learnable challenge
• You want full ownership of your business infrastructure
• You took the “just click the buttons” framing literally and expect that to be the job description

How Growth Marketing Compares to Other Models

Growth marketing sits at high entry cost with medium passive potential. You can eventually build a portfolio of creator partnerships paying monthly, but you need to close partnerships first — and that takes time and consistent outreach activity regardless of how good the AI tools are.

The model with the clearest path from zero to recurring income without outreach-dependency, audience requirements, or five-figure programme fees is local lead generation. Building sites that rank and generate leads for local businesses, then getting paid monthly by those businesses for the leads. Once the site is ranked, the income continues with minimal maintenance. The local lead generation page covers how that model works in detail.

For a broader look at the online business models worth evaluating before committing to any one, the how to make money online guide covers the full landscape.

Pros and Cons

The Bottom Line

Iman Gadzhi’s UpLevel Consulting is not a scam.

The growth marketing model is real. The creator economy is growing. The AI tools work. Iman has genuine credentials. Consulting.com has a real track record. The support structure — dedicated consultant, four weekly calls, quarterly mastermind — is more substantial than most programmes at any price point.

But the pitch is significantly more frictionless than the reality.

“Just click the buttons” is a line designed to make you feel like this is passive. It is not passive. The outreach, the relationship building, the creator sales conversation — these are active, human, skill-dependent activities that sit between you and your first commission. The AI handles what comes after the yes. Getting to the yes is your job.

The income showcases are real but unrepresentative. The pricing is deliberately opaque. The tool dependency is a structural risk most students don’t think about until they’re inside. And the pivot history raises a fair question about whether growth marketing will still be the signature model in 18 months or whether another trend will have produced another programme by then.

If you have the interpersonal skills, the financial runway, and a genuine interest in the creator economy — go in with clear eyes and it could work. If you’re looking for a more predictable path to recurring income that doesn’t require a five-figure programme fee and six months of creator outreach before your first dollar, there are better starting points.

👉 My No.1 Recommendation for Building a Real Online Income

FAQ

What is Iman Gadzhi’s UpLevel Consulting? A 6-month done-with-you programme from Consulting.com, teaching a model called growth marketing — partnering with micro-creators to build and launch their digital products using AI, in exchange for a 30% revenue share.

How much does UpLevel Consulting cost? Pricing is not publicly disclosed. You apply, book a call, and find out the price on that call. Based on Consulting.com’s history and the high-ticket funnel structure, expect $5,000 to $15,000 or more.

Is Iman Gadzhi’s growth marketing legitimate? The model is real and the creator economy provides genuine demand for it. Whether it’s the right model for you depends on your ability to do consistent cold outreach and close creator partnerships — which is the part the AI cannot do for you.

What is the difference between Synthesize AI and Ghostwriter OS? Synthesize AI builds the digital product — course structure, modules, worksheets, USP. Ghostwriter OS creates the marketing and launch assets — monetisation game plans, story sequences, sales pages. Both are proprietary to Consulting.com and only accessible through UpLevel.

Who owns Consulting.com? Iman Gadzhi purchased Consulting.com from Sam Ovens in 2025. Sam Ovens built the platform from 2016 before stepping away from the online business space.

What is Iman Gadzhi’s connection to Whop? Iman co-owns Whop, the marketplace where creators sell digital products. UpLevel students are directed to launch products through Whop, meaning Iman earns both programme fees from students and platform fees on product sales.

How long before you make money with growth marketing? Realistically, 3 to 6 months before meaningful commission income — and that assumes consistent outreach activity and a reasonable conversion rate on creator pitches. The timeline depends heavily on your ability to find and close partnerships.

What’s the alternative to UpLevel Consulting? If you want recurring online income without a high programme fee, proprietary tool dependency, or needing to close deals before you earn anything, local lead generation is worth understanding. The local lead generation page covers how the model works and why the economics are different.