If you’ve looked into starting an Amazon FBA business, you’ve probably seen dozens of courses claiming to make you a full-time seller fast. One of the more established names is Marketplace Superheroes (often shortened to MPSH), created by Stephen Somers and Robert Rickey.
It’s been around for years, so I decided to go through the program and see what really sets it apart – and whether it’s still worth it in 2025.
Before I start…
After more than 15 years of testing different online income models, I’ve narrowed it down to one that consistently works.
If I had to start all over again today, this is exactly what I’d do.
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Key Takeaways
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Marketplace Superheroes teaches you how to build a long-term Amazon FBA business, not chase viral trends.
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Its “Rule of 5” model aims to simplify what success could look like.
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You get 100+ video lessons, logistics tools, and a strong community.
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Costs: $997 upfront or $97/month for 12 months, with a 7-day trial and refund policy.
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Verdict: Legit and well-structured, but not a shortcut — you’ll still need capital and patience to see results.
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What Is Marketplace Superheroes?
Marketplace Superheroes is a complete Amazon FBA training program designed to take beginners from zero to building a real e-commerce business.
Its foundation is the Rule of 5 formula:
5 products × 5 countries × $5 profit × 5 sales per day = $18,750/month
It’s a simplified goal, showing how selling just a handful of solid products across global marketplaces can add up. What’s refreshing is that MPSH doesn’t push hype or “get rich quick” products. Instead, it focuses on boring, evergreen items — things people always need but competitors overlook.
This approach makes it very different from dropshipping or trend-chasing models like Auto Money Matrix, which rely on short-term tactics rather than sustainable growth.
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Course Structure
The program is split into three main phases:
1. Embark
Covers mindset, product research, and understanding how Amazon works. It sets the foundation before you spend a penny on inventory.
2. Evolve
Walks through branding, sourcing, freight, and listing creation. This includes their own shipping solution, Superhero Freight, which handles logistics and simplifies importing for beginners.
3. Expand
Focuses on scaling across international marketplaces — turning your local business into a global one.
In total, there are over 100 lessons with assessments and progress tracking, so it’s not just a loose collection of videos.
You’ll also get access to:
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4S Product Finder for identifying low-competition items.
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Profit Calculator to check margins before investing.
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A supportive community and weekly Q&A calls with the founders.
How Much Does Marketplace Superheroes Cost?
You can either pay $997 upfront or spread it over 12 months at $97/month.
There’s a 7-day trial and a refund window, which reduces the risk slightly.
What’s unique is their “Success Promise.” If you go through the course properly and still can’t find products or make sales, the team steps in to provide extra one-on-one help. That kind of accountability is rare in online courses.
Pros of Marketplace Superheroes
✅ Step-by-step structure – No guesswork; every stage of the FBA process is mapped out.
✅ Sustainable approach – Teaches stability over hype.
✅ In-house freight system – Removes one of the biggest FBA headaches: shipping.
✅ Strong community – Supportive, active, and moderated by real sellers.
✅ Solid tools – 4S Product Finder and profit calculators are genuinely useful.
Cons of Marketplace Superheroes
❌ Startup capital required – You’ll need funds for inventory, samples, and shipping.
❌ Amazon dependence – Your business is still at the mercy of Amazon’s policies.
❌ Slow build-up – Expect months before you see meaningful profits.
❌ Information overload – Some beginners find the course dense at first.
Still, compared with hype-driven programs like Digital Rental Method that focus on quick client wins, MPSH is clearly built for long-term operators.
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Is Marketplace Superheroes Legit?
Yes — it’s absolutely legit. Stephen Somers and Robert Rickey have built real Amazon brands and operate logistics services alongside the course. Thousands of verified students have completed the program, and it’s been around for years — a rare sign of credibility in the FBA space.
That said, don’t expect magic. Amazon FBA requires patience, capital, and an understanding of logistics. Marketplace Superheroes gives you the roadmap, but you still have to execute.
Better Alternatives
If you’re serious about building a real business but want something that doesn’t require heavy inventory costs or Amazon’s control, a better option is local lead generation.
Instead of managing stock or ads, you:
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Build simple local websites targeting real services.
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Rank them in Google.
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Rent the leads to small businesses for $500–$2,000/month.
It’s low-risk, asset-based, and beginner-friendly.
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Final Verdict – Should You Join Marketplace Superheroes?
Marketplace Superheroes is one of the more reputable Amazon FBA courses available. It’s structured, thorough, and honest about the work required.
If you have some capital and want a proven roadmap to build a global Amazon brand, it’s worth considering. Just remember — this is a long-term play, not a quick-cash scheme.
Before You Go…
If you’re serious about building a real online business that’s simple, scalable, and doesn’t depend on Amazon’s rules, here’s what I recommend:
👉 Click here to discover my No.1 recommendation

Mark is the founder of MarksInsights and has spent 15+ years testing online business programs and tools. He focuses on honest, experience-based reviews that help people avoid scams and find real, sustainable ways to make money online.