ESA Mastery, also known as eCom Success Academy, is an e-commerce course by Adrian Morrison. It’s marketed as a complete roadmap to building a profitable Shopify store, mainly using dropshipping and Facebook advertising.
The program is positioned as beginner-friendly and promises to walk you through store setup, product research, traffic, and scaling. But does it actually deliver on those claims, or is it too narrow to be worth the price?
Before I start…
After more than 15 years of testing countless ways to make money online, I’ve narrowed it down to one model that consistently works.
It’s simple, scalable, and beginner-friendly. If I had to start all over again today, this is exactly what I’d do.
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Key Takeaways (If you are in a hurry!)
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ESA Mastery is taught by Adrian Morrison and focuses on Shopify dropshipping with Facebook ads as the main traffic source.
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The course includes modules on store setup, product research, ad creation, and scaling, plus weekly live coaching and community access.
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It’s well-structured and beginner-friendly, but heavily dependent on Facebook Ads, which carry risks of bans and rising costs.
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The upfront course fee plus the ongoing need for ad spend makes it a costly path, especially for beginners.
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VERDICT: ESA Mastery is a legitimate and thorough Shopify training, but its narrow focus on Facebook Ads and high overall costs make it risky unless you have both the budget and the appetite for volatility.
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Who’s Behind ESA Mastery?
ESA Mastery was created by Adrian Morrison, a marketer known for building e-commerce businesses and digital courses. Adrian has a track record in the space and presents himself as someone who’s generated millions through dropshipping. His teaching style is step-by-step and practical, making the course approachable even for beginners.
How Does ESA Mastery Claim to Work?
The program is structured to take you from zero to running a functioning Shopify store. The main components include:
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Shopify Setup: How to choose a niche, set up your backend, add products, and design your storefront.
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Product Research: Finding trending or in-demand products on platforms like AliExpress and analyzing factors such as profit margins, shipping times, and presentation.
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Facebook Ads Training: The biggest focus of the course. Adrian teaches campaign creation, ad testing, targeting, scaling, and how to read metrics like CTR and ROAS.
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Support Resources: Weekly live coaching calls, checklists, templates, and access to a private Facebook group.
The course also comes with lifetime access, so you can revisit lessons and updates anytime.
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Red Flags in the ESA Mastery Approach
While ESA Mastery itself is legitimate, there are some limitations worth pointing out:
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Over-reliance on Facebook Ads: The course doesn’t cover alternative traffic sources like Google, TikTok, Pinterest, or SEO, leaving beginners vulnerable if their Facebook ad accounts get banned.
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Cost of learning: Beyond the course fee, you’ll need to spend significantly on ads to test and refine campaigns. Beginners often burn through budgets quickly before seeing results.
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Inconsistent results: Newcomers may experience campaigns that break even, lose money, or only generate small wins. This can feel discouraging when ad spend adds up.
Pros of ESA Mastery
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Step-by-step Shopify training that’s easy for beginners to follow
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Thorough Facebook Ads education with detailed explanations of metrics
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Weekly live coaching and community support included
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Lifetime access to course materials and updates
Cons of ESA Mastery
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Heavily dependent on Facebook Ads, which are unstable and risky
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No significant coverage of alternative traffic methods
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Costs add up quickly between course fees and ongoing ad spend
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Beginners may struggle with inconsistent or negative ROI early on
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Better Alternatives to ESA Mastery
If you’re interested in e-commerce, ESA Mastery can provide a strong foundation. But if you’re looking for lower-risk or more diversified online business models, consider:
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Local Lead Generation – Build websites that bring in leads for local businesses. Predictable, scalable, and doesn’t rely on volatile ad platforms.
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Affiliate Marketing with Real Traffic – Use blogs, YouTube, or TikTok to drive traffic to offers. Lower upfront costs than e-commerce with ads.
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Freelancing with AI Tools – Offer real services like copywriting, design, or marketing support using platforms like ChatGPT and Canva.
These alternatives provide more stability and scalability without tying your success to one traffic source.
Final Verdict: Should You Try ESA Mastery?
ESA Mastery (eCom Success Academy) is a legitimate and detailed course, especially strong in Facebook Ads training. If you’re new to e-commerce and have both the budget and patience to test campaigns, it could be valuable.
However, its narrow focus and reliance on Facebook make it a risky investment for beginners who don’t have the funds to absorb early losses. If you want to learn Shopify dropshipping specifically, it’s worth considering—but go in with realistic expectations about costs and volatility.
Before You Go…
If you’re serious about building a real online business—something simple, proven, and scalable—skip the gimmicks and focus on a model that actually works.
After 15 years of testing, there’s only one approach I consistently recommend above everything else.