The X4 Algorithm is being marketed as a low-cost system that promises big returns. For just $9, you’re told you can tap into a special algorithm that automatically generates up to $700 a week with zero effort on your part.
It’s a bold claim—but does it hold up, or is it just another overhyped funnel?
Before I start…
After more than 15 years of testing countless ways to make money online, I’ve narrowed it down to one model that consistently works.
It’s simple, scalable, and beginner-friendly. If I had to start all over again today, this is exactly what I’d do.
👉 Check out my No.1 recommendation here
Key Takeaways (If you are in a hurry!)
-
The X4 Algorithm is pitched by Louis Vallar, who claims it redirects ad revenue from search engine budgets.
-
It costs just $9, making it easy for people to take a risk without thinking too hard.
-
The backstory is based on the idea that search engines are “obligated” to share ad revenue, which isn’t true.
-
Testimonials are internal and unverifiable, not from trusted third-party sources.
-
VERDICT: The X4 Algorithm is not legit. At best, you’re paying for access to a funnel with upsells, not a real income-generating algorithm.
RECOMMENDED: Go here to see the best business to start online!
Who’s Behind the X4 Algorithm?
The sales pitch names Louis Vallar as the creator. He’s described as an expert in economic management and online advertising, with years of experience working at big companies. However, outside of the promotional material, there’s no record of him or his achievements.
This lack of transparency is a major red flag. Legitimate creators usually have a public track record or at least some verifiable history.
How Does the X4 Algorithm Claim to Work?
According to the pitch, the X4 Algorithm taps into search engine advertising budgets. The claim is that billions of dollars are spent on ads every year, and the algorithm somehow funnels a portion of that money to users—positioning them as “content publishers” without actually owning websites, channels, or apps.
The explanation sounds technical, using phrases like “behavioral targeting” and “retargeting partnerships.” But the reality is that ad revenue is only shared with actual publishers who run ads on their content. Paying $9 doesn’t magically insert you into that ecosystem.
At best, what buyers will get is access to a dashboard or some recycled training content, followed by upsells.
Red Flags in the X4 Algorithm Pitch
Several red flags stand out:
-
Unrealistic income claims: $700 per week from a $9 product isn’t grounded in reality.
-
False ad revenue story: Search engines don’t funnel advertising budgets to random individuals.
-
Lack of transparency: No verifiable proof of Louis Vallar’s expertise.
-
Unverifiable testimonials: Glowing reviews appear scripted and lack third-party validation.
-
Upsell structure: Low entry cost suggests users will be funneled into more expensive offers later.
RECOMMENDED: Go here to see the best business to start online!
Pros of the X4 Algorithm
-
Low upfront cost makes it seem risk-free
-
Professional sales video with a polished pitch
Cons of the X4 Algorithm
-
No evidence the algorithm exists or works
-
Income claims are exaggerated and unrealistic
-
Founder has no verifiable background
-
Testimonials cannot be trusted
-
Likely leads to upsells or wasted time rather than income
RECOMMENDED: Go here to see the best business to start online!
Better Alternatives to the X4 Algorithm
If you’re considering the X4 Algorithm, it’s likely because you want a simple way to make money online. The reality is there are no shortcuts like this, but there are proven methods that can build real income:
-
Affiliate Marketing with Real Traffic – Use YouTube, blogs, or social media to drive targeted traffic to legitimate offers.
-
Local Lead Generation – Build small websites that generate leads for local businesses, providing recurring monthly income.
-
Freelancing with AI Tools – Offer services like content writing, design, or marketing support using tools like ChatGPT and Canva.
These methods take effort but actually build skills and long-term businesses instead of chasing hype.
Final Verdict: Should You Try the X4 Algorithm?
The X4 Algorithm is not a genuine opportunity. It’s built on exaggerated claims, false explanations of ad revenue, and unverifiable testimonials. The $9 entry fee is designed to seem like a harmless gamble, but the real goal is to funnel buyers into upsells.
If you’re serious about making money online, your time and money are better spent on proven methods that provide real value.
Before You Go…
If you’re serious about building a real online business—something simple, proven, and scalable—skip the gimmicks and focus on a model that actually works.
After 15 years of testing, there’s only one approach I consistently recommend above everything else.
👉 Click here to discover my No.1 recommendation
Mark is the founder of MarksInsights and has spent 15+ years testing online business programs and tools. He focuses on honest, experience-based reviews that help people avoid scams and find real, sustainable ways to make money online.