Tai Lopez is back with another course—this time it’s all about AI and automation.
If you’ve seen the ads and you’re wondering whether this AI Automation Consultant course is actually legit or just more hype, you’re in the right place.
In this review, I’m going to take a closer look at what the course offers, what you’re really getting for your money, and whether or not it’s worth your time.
Before we dive in..
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Key Takeaways (If you are in a hurry!)
- The course teaches you to act as a middleman or consultant, helping businesses implement existing AI tools for automation.
- The model Tai Lopez is teaching is to identify repetitive business tasks that can be automated, then recommend and set up pre-built AI tools like chatbots, social media automation, and sales funnel optimization.
- Tai suggests charging clients between $2,000-$30,000 through setup fees, monthly retainers, or both.
- The basic course teaches you about marketing yourself, using common AI tools, and identifying viable leads.
- VERDICT: Tai Lopez’s course is legit. While AI automation consulting is a legitimate business opportunity, Tai’s course oversells how easy it is to succeed.
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What is Tai Lopez’s AI Automation Consultant?
Tai Lopez’s AI Automation Consultant is a new course where he will be teaching you how to make money by helping businesses adopt AI tools—not by building the tools yourself, but by acting as the middleman, or as Tai calls it, a consultant.
If you’ve come across his video pitch, it goes like this: AI is booming, businesses want in, but most of them have no idea how to actually use any of it. They hear about ChatGPT or some email automation tool, maybe they read something about AI doing customer service, but they don’t know how to implement that stuff.
And more importantly, they don’t have the time or the staff to figure it out.
So that’s where you come in. The model Tai is pushing (in theory) is that you don’t need to be a coder or have any deep AI knowledge. You’re not creating the tools; you’re finding tools that already exist, and then offering to set them up for businesses.
We are talking things like chatbot integrations, social media automation, sales funnel optimization using AI, etc.
You find a business (say, a dentist or a real estate agent), figure out what repetitive tasks they do that could be automated, then pitch them on a solution using a pre-built AI tool. You charge them for it: either a setup fee, a monthly retainer, or both; now, that’s your business, and Tai wants to teach you how to go about it.
He says that you can charge them anywhere between $2,000 and $30,000.
Tai Lopez believes that the opportunity here is massive, and he claims that you can start doing this even if you’ve never touched a line of code, because the tech is already out there.
All you’re doing is learning how to identify a business problem, match it with an AI tool that solves it, and present the solution in a way that the business owner sees value in.
He’s also banking on the fact that most small-to-mid-sized businesses are too busy to handle this on their own, or they don’t even know what solutions exist for them.
He says that most businesses don’t want to research tools, vet options, or spend hours trying to integrate stuff. They want someone who shows up, says “I’ll handle it,” and makes their life easier. That’s the pitch he’s arming you with.
Now, is this something you can genuinely do without technical skills? On paper, yes. However, just because you’re not coding doesn’t mean there’s no learning curve.
You still have to understand enough about what these AI tools do, how they work, what they cost, and how to talk about them in a way that sounds confident and credible. You also need to learn how to sell—because ultimately, you’re selling a service.
And you’re not just selling it once, you might be managing relationships with clients, offering support, or needing to adapt tools over time.
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What Tai Lopez Teaches in The AI Automation Consultant Course
Alright, so here’s the real breakdown of what Tai Lopez is teaching in his AI Automation Consultant course:
When you first sign up, you land in Level One, which costs $297. That’s the intro tier, and it’s where Tai starts laying the groundwork for what being an “AI automation consultant” even means.
This isn’t a heavy-duty technical BootCamp. Don’t expect to be writing Python scripts or building AI models from scratch.
What you’re really getting is a playbook on how to position yourself as someone who can help businesses use AI tools to streamline what they’re doing.
This includes things like how to automate processes, save time, and cut costs. You are not being taught to be a tech expert. It is more about becoming someone who can bridge the gap between AI tools and business needs.
In this Level One tier, Tai focuses on:
- Teaching you how to market yourself. He leans hard into the idea that you can start from zero with no portfolio, no past clients, no experience in AI, and still package yourself as a high-value consultant. It’s classic Tai Lopez. He’s telling you that what really matters is how you present your offer, how you talk to clients, and how you show confidence and authority.
- How to use AI tools like ChatGPT, maybe Zapier, and probably a few niche tools he or his team thinks are hot right now—and the angle is: learn how to use these to help small businesses automate things they’re still doing manually. Think lead generation, appointment setting, email responses, maybe parts of sales funnels. You’re not building custom software for these businesses. You’re plugging existing tools into their workflows and charging for the setup and strategy.
- He also talks about what industries to target. The course goes into which global markets are the most ready (or desperate) for AI automation (industries where processes are still manual and outdated). These include real estate, law offices, dental clinics, e-commerce shops—businesses that have cash flow but aren’t tech-savvy. The goal is for you to show up and become “the AI guy” (or gal) for them.
- Templates for cold email scripts, client contracts, and pricing guides. It’s all designed to fast-track you to your first deal without spending weeks figuring out how to pitch someone or draft a basic agreement. Whether they’re good quality? That’s a different conversation.
Tai also promises access to an app where you can supposedly reach out to him or his team. Now, whether that means direct access to Tai (spoiler: probably not) or more like a community manager/moderator situation, it’s not 100% clear.
Now, the Level One course is more of a starter kit. It’s not the full deal. If you want the meat—the advanced tactics, deeper breakdowns, maybe the real consulting scripts Tai uses himself—you’re looking at upsells.
That’s just how his ecosystem works. The $97 is the low-friction entry point, and then once you’re in, you’ll be offered more expensive packages. Nothing inherently wrong with that, but it’s something to be aware of going in.
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Who is This For?
If you’re the kind of person who’s comfortable talking to business owners, who gets a buzz from helping people figure out their problems, and who’s okay being in that messy, scrappy middle ground between “tech expert” and “business consultant,” then I can see why this course might look attractive.
It’s trying to teach you how to insert yourself as the bridge between AI tools and businesses that have no idea how to use them. In that sense, it’s not really about the tech—it’s about positioning. It’s about being the one who can say, “Hey, I know a tool that can help you automate that,” and then actually follow through.
My Reservations with Tai’s AI Automation Consultant Model
If you are considering joining Tai Lopez’s AI Automation Consultant course, I’ve got some thoughts you might want to consider before jumping in.
To be honest with you, I’ve got serious reservations about the whole thing.
Lack of Technical Familiarity With The Product
Let’s start with the core pitch that Tai Lopez keeps hammering: you don’t need to be tech-savvy to succeed in this business.
He positions it as this plug-and-play model where you’re just reselling existing AI tools to businesses, not building anything from scratch.
I have an issue with that because you still need to know how to use the tools you’re offering, and not just at a surface level. You need to understand them well enough to explain how they’ll help a business save time, increase revenue, or streamline operations.
That means you’re going to have to put in the time to really learn the ins and outs of these tools. Otherwise, how are you going to answer client questions, troubleshoot issues, or recommend the right solution in the first place?
You can’t just wing it with AI buzzwords and expect people to hand you thousands of dollars.
It Will Be a Tough Sell
I am not saying that businesses are not going to pay, just that the pricing that Tai Lopez is recommending will present you with challenges.
Tai believes that AI automation consulting is a high-ticket business model—that clients are going to happily drop big money on your services. But that’s not how most small or even medium-sized businesses operate.
They’re cautious, they’ve got budgets, and they want clear ROI before they commit to anything expensive. So while it sounds great in theory to charge $3,000 or $30,000 per project, the reality is you’re going to have to convince someone that the value justifies the cost.
That’s not an easy sell, especially if you’re new, unknown, and offering something they barely understand themselves.
Selling is Not Everyone’s Cup of Tea
This whole model leans heavily on your ability to find and close clients. We’re talking cold outreach, follow-ups, getting on calls, handling objections, and doing the work of a full-blown salesperson.
If you’re not naturally wired for that—or if you find selling exhausting or uncomfortable—then you’re going to struggle.
Tai doesn’t really emphasize that enough. He makes it sound like the tech sells itself, but that’s just not how it works. You’re not going to scale this thing without actively hustling for clients, and that part gets glossed over in his pitch.
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Who is Tai Lopez?
Tai Lopez is often known as the “here in my garage” guy with the Lamborghini and the wall of books for that viral video that blew up around 2015 and basically launched him into the spotlight as this self-made millionaire and “knowledge” guru.
If you’ve ever been deep in the YouTube rabbit hole watching anything related to business or motivation, chances are you’ve seen him pop up in an ad at some point.
So, who is he really? Tai Lopez is an entrepreneur, investor, and personal development coach. He built his whole brand around reading books, self-education, and finding mentors.
He started selling online courses, webinars, and memberships that promise to teach people how to build wealth, grow a business, and live what he calls “The Good Life” which is health, wealth, love, and happiness. A lot of his stuff is based on mindset, business strategy, and leveraging social media and online marketing.
He also got involved in buying up old retail brands like RadioShack and Pier 1 through his company REV, trying to revive them in the e-commerce world, which surprised a lot of people who thought he was just an “internet guru.”
But, of course, there’s a flip side.
One of the biggest criticisms people throw at Tai is that his marketing feels super flashy and borderline manipulative. The whole Lamborghini-in-the-garage video became a meme because it screamed “get rich quick” energy, even though Tai always claimed that wasn’t his intention.
People accuse him of overhyping his success, cherry-picking results, and upselling people into expensive courses that may or may not deliver anything groundbreaking.
A lot of what he teaches—like reading books, finding mentors, or building an online brand—is solid in theory, but critics say it’s often repackaged common sense with a premium price tag. There are also questions about how much of his wealth came from actually running businesses versus selling the dream of running a business.
You know, the classic “guru” dilemma: are they rich because of their system, or because they’re selling the system?
And then there’s the whole transparency issue. Tai tends to be vague about specifics, like exact revenue numbers from his businesses or clear steps that led to his success. That’s rubbed a lot of people the wrong way, especially in an age where audiences are demanding more authenticity.
Now, to be fair, he’s a sharp marketer. He knows how to get attention, build hype, and keep people talking, whether they love him or hate him.
My Verdict on Tai Lopez’s AI Automation Consultant
Here’s where I land on Tai Lopez’s AI Automation Consultant course. The business model he’s pitching is not some made-up fantasy. AI automation consulting is real.
Companies—especially smaller ones—are genuinely overwhelmed by new tech and looking for help. So the space he’s pointing you toward exists.
But—and it’s a big “but”—Tai really oversells how easy it is to get a slice of that action.
If you’ve seen his pitch, you’ve probably heard some version of “you don’t need to know tech,” “you can charge thousands,” “just follow the system.” That’s where I start to roll my eyes a bit. Because while it’s technically true that you don’t need to be a developer, what he’s not saying out loud is that you do need to get good at things like sales, problem solving, communication, and probably some light tech tinkering just to stay credible.
You’re not writing code, sure, but you’re also not just sending a couple of emails and watching the money roll in.
Also, you’re going to deal with rejection, you’re going to have to troubleshoot weird client issues, and you’re going to have to keep up with tools that change fast. You can’t just jump in and close $3K deals with zero friction.
This course teaches you how to market yourself as an AI consultant, how to pitch ideas in a way that makes business owners pay attention. You won’t come out of this with deep AI knowledge or the kind of consulting chops that land you on corporate retainers, you’re going to be disappointed.
Before You Go…
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