Elite Blog Academy (often shortened to EBA) is one of the more well-known blogging courses online. Created by Ruth Soukup, it promises to help you grow a profitable blog from scratch, with training on content creation, traffic generation, and monetization.
But with blogging becoming more competitive — and AI changing the content game — is EBA still relevant in 2025? Or is it another outdated course that oversells the dream?
Before I start…
After more than 15 years of testing countless ways to make money online, I’ve narrowed it down to one model that consistently works.
It’s simple, scalable, and beginner-friendly. If I had to start all over again today, this is exactly what I’d do.
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Key Takeaways (If you’re in a hurry!)
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Elite Blog Academy (EBA) is Ruth Soukup’s flagship blogging course.
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Covers content creation, traffic growth, and monetization strategies.
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Priced in the high-ticket range (typically around $1K–$2K).
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Blogging can still work, but it’s slow, competitive, and increasingly reliant on SEO.
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Verdict: Not a scam, but outdated — and not the best way to build income online in 2025.
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What Is Elite Blog Academy?
EBA is structured as a step-by-step program that walks you through:
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Choosing your niche and defining your audience
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Writing content that attracts readers
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Building traffic through SEO, social media, and email lists
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Monetizing via ads, affiliates, and products
At its core, it’s built on the traditional “blog to business” model.
Who Created Elite Blog Academy?
The course was created by Ruth Soukup, a blogger who built a large following through her site Living Well Spending Less. She’s well-known in the blogging world and has authored books on productivity and personal finance.
While Ruth has legitimate experience, much of EBA’s current revenue comes from selling the course itself, rather than blogging income.
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How Much Does Elite Blog Academy Cost?
EBA has historically been priced between $997 and $1,997. It often opens only at certain times of year, adding scarcity to the offer.
But that price tag doesn’t include:
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Website hosting and design
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Email software and tools
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Paid ads (if you choose to scale traffic)
All told, the true cost of implementing EBA can be several thousand dollars.
The Problems With the EBA Model
While the course is well-structured, the blogging model itself is the issue:
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Slow results – It can take years to build meaningful traffic.
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Algorithm risk – Google updates can wipe out a site overnight. Many course members in similar programs like Blog Growth Engine have seen their blogs tank after AI-driven updates.
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Crowded niches – There are millions of blogs fighting for attention.
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High costs – Tools, hosting, and content creation all add up.
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Outdated methods – Blogging as taught in 2015 doesn’t translate cleanly into 2025.
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The Pros of Elite Blog Academy
✅ Structured training from an experienced blogger
✅ Covers content, traffic, and monetization step by step
✅ Active community of students and alumni
✅ Lifetime access once purchased
The Cons of Elite Blog Academy
❌ Expensive upfront ($1K–$2K)
❌ Very slow path to income (12–24 months minimum)
❌ Relies heavily on SEO and social media algorithms
❌ Blogging is oversaturated and harder than ever in the AI era
❌ Alternatives like YouTube or local lead generation offer faster results
Is Elite Blog Academy a Scam?
No, EBA is not a scam. Ruth Soukup is a real entrepreneur, and the course contains genuine training.
But the issue is that blogging is no longer the reliable, fast-moving opportunity it once was. Most people will struggle to see results, even if they follow the course perfectly.
Who Is It Best For?
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Aspiring writers who want to build a brand around content
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People who can wait years before seeing a return
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Those who enjoy blogging for its own sake
If your primary goal is to make income quickly, this is not the right choice.
Better Alternatives to Elite Blog Academy
Instead of chasing a saturated blogging model, a better option is local lead generation:
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Build small websites targeting local services.
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Rank them in Google for relevant searches.
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Rent the leads out to businesses for $500–$2,000/month.
It’s faster, more predictable, and creates digital assets you actually own.
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Final Verdict – Should You Join Elite Blog Academy?
Elite Blog Academy is not a scam. It’s a real course from Ruth Soukup with structured training. But the problem is that the blogging model is slow, saturated, and increasingly unreliable.
If you’re passionate about blogging as a creative outlet, you might enjoy it. If you’re looking to build an online income stream in 2025, there are far better options.
Before You Go…
If you’re serious about building a real online business — something simple, proven, and scalable — skip the outdated blogging model and focus on what actually works.
After 15 years of testing, there’s only one approach I consistently recommend above everything else.
👉 Click here to discover my No.1 recommendation

Mark is the founder of MarksInsights and has spent 15+ years testing online business programs and tools. He focuses on honest, experience-based reviews that help people avoid scams and find real, sustainable ways to make money online.