Amazing Selling Machine Review (2025) – Is ASM 15 Still Worth It?

If you’ve looked into building an Amazon FBA business, chances are you’ve come across Amazing Selling Machine (ASM). It’s one of the longest-running and most famous eCommerce training programs ever created.

But with so many cheaper Amazon FBA courses out there in 2025, is ASM still worth the investment — or just an overpriced legacy program riding on past reputation?

Let’s take a closer look.

Before I start…

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Key Takeaways

• Amazing Selling Machine (ASM 15) is an 8-module program teaching Amazon FBA from A–Z.

• Created by Matt Clark, Mike McClary, and Devin Dorosh — experienced 7- and 8-figure Amazon sellers.

• Includes lifetime access, mentorship, community support, and a massive resource vault.

• Regularly updated to stay current with Amazon’s algorithm and policy changes.

• Verdict: Legit and comprehensive, but expensive and time-intensive.

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What Is Amazing Selling Machine?

The Amazing Selling Machine (ASM) is an all-in-one Amazon FBA training platform that’s been around since 2012. It’s currently on its 15th version, updated every year to reflect Amazon’s evolving marketplace.

Over the years, ASM has attracted more than 35,000 members from 138 countries, with student-reported sales topping $9 billion.

The program is designed to teach complete beginners how to:

• Find and validate profitable products

• Set up a legitimate Amazon business

• Source and brand inventory

• Create and optimise listings

• Launch and advertise successfully

• Scale into a global brand

In other words, ASM isn’t a side hustle course — it’s a comprehensive business blueprint for long-term eCommerce growth.

This sets it apart from smaller or trend-based Amazon programs like Digital Rental Method or Digital Doctor, which focus on short-term tactics rather than building lasting assets.

Inside the Amazing Selling Machine

The course is split into 8 detailed modules, with step-by-step videos, templates, and tools.

You’ll also get:

• ASM Mentor Program – monthly calls and direct feedback from experienced Amazon sellers.

• Private Community – access to a large, active group of FBA entrepreneurs.

• Resource Vault – a collection of templates, contracts, supplier lists, and tools valued at over $10,000.

Each lesson walks you through real examples, from product selection to post-launch scaling.

One standout feature is the “Success Path”, which shows exactly where you are in the FBA journey and what to focus on next — something cheaper courses rarely provide.

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How Much Does ASM Cost?

The regular price of Amazing Selling Machine is $4,997, but there’s currently a massive 80% discount, bringing it down to $997 or $199/month over several payments.

Alternatively, you can try Amazing Academy — a subscription-based version starting at $79/month, though access ends if you cancel.

The lifetime access offered in ASM is a major plus compared to most programs that require ongoing payments.

However, it’s important to budget at least $5,000–$10,000 extra for inventory, ads, and software tools if you want to launch a real FBA business.

Pros of Amazing Selling Machine

✅ Complete training program covering every stage of Amazon FBA.
✅ Lifetime access and free future updates.
✅ Strong mentorship from active 7-figure sellers.
✅ Global community of 35,000+ members.
✅ Resource Vault with real supplier and product templates.
✅ Proven longevity – still going strong after 12 years.

Cons of Amazing Selling Machine

❌ Expensive upfront cost – even with a discount.
❌ Requires additional capital for inventory and ads.
❌ Steep learning curve – FBA is not quick or easy.
❌ Competitive market – success takes time and differentiation.

While ASM delivers premium content, you’re paying for structure, mentorship, and brand reputation — not necessarily secret information you can’t find elsewhere.

That said, its mentorship and accountability are what make it stand out compared to budget alternatives like Marketplace Superheroes, which are more affordable but less hands-on.

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Is Amazing Selling Machine Legit?

Yes — ASM is 100% legit and remains one of the most respected Amazon FBA training systems in the world.

You’re learning from people who’ve actually built multi-million-dollar Amazon businesses and continue to operate in the space.

However, calling it “risk-free” would be misleading. Amazon FBA itself is capital-intensive and unpredictable. Even with great training, you’ll need:

• A good product idea

• Strong marketing execution

• Patience for testing and scaling

If you’re expecting instant profits, ASM isn’t for you. But if you’re serious about building a real eCommerce business, it’s one of the most complete roadmaps available.

Better Alternatives

If you like the idea of building a business online but don’t want to risk thousands on inventory or deal with Amazon’s strict policies, there’s a more stable route — local lead generation.

It’s a simple model where you:

• Build small websites targeting local service niches.

• Rank them in Google.

• Rent the leads to real businesses for $500–$2,000/month.

It’s low-risk, asset-based, and doesn’t depend on inventory or Amazon’s algorithm.

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Final Verdict – Should You Buy Amazing Selling Machine?

Amazing Selling Machine (ASM 15) is still the gold standard of Amazon FBA training. It’s detailed, beginner-friendly, and backed by a proven track record.

However, it’s not for everyone. You’ll need a serious investment of both time and money to see results.

If you’re committed to the Amazon model and can afford the cost, ASM delivers everything you need to succeed. But if you prefer a simpler, less risky business model, you may want to explore alternatives.

Before You Go…

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