Pack & Profit Challenge Review: Dave Sharpe’s $25 Course Legit?

Legendary Marketer Pack & Profit Challenge is different from most programs I’ve reviewed. David Sharpe isn’t teaching you a business model he abandoned, he’s teaching you the exact business he still runs today: selling information products.

He makes money selling courses about how to sell courses. It’s honest. It’s congruent. You’re learning from someone who actually does what they’re teaching.

But does a $25 training program actually deliver value, or is it just the gateway to a multi-thousand dollar upsell funnel?

Full disclosure before we go further: I don’t build my income through information products. I run a local lead generation business—ranking websites for services like plumbing and roofing, then renting the leads to local businesses for $500-$2,000/month per site. This makes me up to $47,000 a month:

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Why don’t I sell courses if information marketing works so well? Simple: I don’t want to deal with constant content creation, managing students, handling refunds, or building an audience. Lead generation gives me predictable recurring income from businesses who just want leads, no course updates, no Facebook groups, no customer support.

That said, information products absolutely work for the right person. So let’s examine whether the Pack & Profit Challenge is worth your $25, or if you’d be better off building a different type of online asset.

👉 Click here to see how I generate income without creating courses

What Is the Legendary Marketer Pack & Profit Challenge?

The Pack & Profit Challenge is a self-paced training program (marketed as “5 days” but you can complete it faster or slower) that teaches you how to create and sell digital information products.

The business model is straightforward:

1. Take knowledge you have (or license someone else’s knowledge)
2. Package it into a digital format (PDF guide, video course, template, checklist)
3. Sell it online through automated systems
4. Earn money while you sleep as people purchase 24/7

The promise: “Create once, profit over and over.”

Unlike physical product businesses requiring inventory, shipping, and handling, or service businesses where you trade time for money, digital products have no marginal cost. You create a PDF once—it costs you the same whether 10 people buy it or 10,000 people buy it.

David Sharpe’s credibility claim: He built Legendary Marketer using this exact model and has generated over $30 million selling information products. He’s not teaching theory—he’s teaching the system he actively uses.

The investment: $25 for the training + bonuses, with a 14-day money-back guarantee.

Why Information Products Work (And Why Most People Still Fail)

Before we examine the course content, let’s address the fundamental economics of selling information.

The advantages are undeniable:

• No inventory: Create once, sell unlimited times
• High margins: After platform fees (5-10%), you keep 90-95% of revenue
• Global market: Sell to anyone with internet access
• Automated delivery: Customer pays, gets instant access, you do nothing
• Scalable: Not limited by your time or physical constraints

So why do most people who try this fail?

Three reasons:

1. They have nothing to teach Most people overestimate the knowledge barrier. You don’t need a PhD—you just need to know more than your customer about solving a specific problem they have. But many people genuinely don’t have expertise worth packaging yet.

2. They can’t market effectively Creating the product is 20% of the battle. Marketing it is 80%. Most people create a course, list it on Gumroad or Teachable, and wonder why nobody buys. You need traffic—either paid (expensive) or organic (time-consuming).

3. They quit too early Information marketing isn’t passive income out of the gate. You need to build an audience, create content consistently, launch promotions, handle customer questions. Most people quit after 3-6 months when they realize it’s actual work.

The Pack & Profit Challenge addresses some of these problems but not all of them. Let’s see what’s actually inside.

What You Actually Get: Course Content Breakdown

The Pack & Profit Challenge includes 5 video lessons plus bonuses. Here’s what each lesson covers and whether it’s actually useful:

Module 1: The Core Four Product Types

What’s taught: The four main formats for packaging information—low-ticket digital products ($7-$97), mid-ticket masterclasses ($97-$497), high-ticket group coaching ($500-$2,000), and premium 1-on-1 coaching ($2,000-$10,000+).

The strategy: Start with a low-ticket product to attract customers, upsell them to mid-ticket, then high-ticket. This is called an “ascension model.”

My take: This is standard information marketing strategy. It’s sound advice, but you could learn this from watching YouTube videos or reading blog posts. Nothing groundbreaking, but useful if you’re completely new to the model.

Execution difficulty: Easy to understand, hard to execute. Creating one product is work—creating four escalating products requires significant time investment.

Module 2: Making Sales Without Paid Advertising

What’s taught: Organic traffic strategies to generate sales without spending money on Facebook or Google Ads.

The methods covered: Content marketing (blog posts, YouTube videos), email list building, social media organic reach, partnerships and affiliate deals.

My take: This is the most valuable module for beginners. Most people don’t realize courses require either a massive ad budget ($1,000-$5,000/month) or months of organic audience building. Sharpe shows how he’s generated sales without ads.

Reality check: “Free traffic” costs time instead of money. Building an audience organically takes 6-12+ months minimum. If you need income within 3 months, you’ll need to run ads or this won’t work fast enough.

Module 3: Marketing Communication That Converts

What’s taught: How to write sales copy and marketing messages that connect with people instead of sounding like a robot or sleazy salesman.

The focus: Empathy-driven copy. Understand your customer’s problem, speak to their pain, present your product as the solution in plain language.

My take: This is copywriting 101. If you’ve never written marketing copy before, it’s helpful. If you’ve studied copywriting at all, you won’t learn anything new. The examples Sharpe provides are decent but not extraordinary.

Missing piece: This module teaches what to say but doesn’t teach where to say it or how to get people to read what you wrote (that’s the traffic problem).

Module 4: Overcoming Imposter Syndrome

What’s taught: An 8-minute mindset segment addressing the fear that you’re not qualified to sell information or teach anyone anything.

The approach: Reframing your knowledge as valuable, giving yourself permission to profit from helping people.

My take: This is either life-changing or eye-roll-inducing depending on your personality. Some people genuinely need permission to see themselves as teachers. Others find mindset content fluffy and want tactics only.

Skip or watch: If you struggle with feeling “not expert enough,” watch it. If you’re already confident and just need the mechanics of building the business, skip it.

Module 5: Step-by-Step Launch Blueprint

What’s taught: A tactical roadmap for launching your first information product—from finalizing the product to pricing to promotional timeline.

What’s included: Templates for planning your launch, suggested pricing structures, launch sequence (what to do day 1, day 2, day 3, etc.).

My take: This is where the program delivers practical value. You get actual templates to fill out, not just theory. If you execute this module, you’ll have a launchable product by the end.

The catch: Most people won’t execute. They’ll watch the videos, feel motivated, then do nothing because implementation is hard.

The Bonuses: Worth More Than the Course?

Most online courses throw in “bonuses” that are just recycled PLR (Private Label Rights) content or outdated templates. The Pack & Profit Challenge bonuses are actually useful:

Bonus 1: Lead Generation System Templates Pre-built landing pages, opt-in forms, and email sequences you can copy and customize for your business. If you’re not technical, these save hours of work.

Bonus 2: $40,000 Campaign Swipe File This is the standout bonus. You get behind-the-scenes access to an actual promotion Legendary Marketer ran that generated $40,000 in affiliate commissions. You see the exact emails, sales copy, and promotional sequence they used.

Why this matters: Most courses teach theory. This shows you what a real $40K campaign actually looked like—the emails weren’t perfect, the copy wasn’t fancy, but the strategy worked. This alone could be worth $25 if you study and adapt it.

Bonus 3: Product Idea Extraction Worksheet A guided worksheet helping you identify knowledge you have that people would actually pay for. Walks you through questions to uncover sellable expertise.

Bonus 4: Launch Plan Template Fill-in-the-blank business plan you complete as you go through the training. By the end, you have a written roadmap for your product launch.

Verdict on bonuses: Actually valuable, not filler. The $40K swipe file especially gives you a real-world example to model.

Who Is David Sharpe? (And Why It Matters)

You need to know who’s teaching before you buy any course.

David Sharpe’s background:

• CEO of Legendary Marketer
• Over 10 years in digital marketing
• Generated $250+ million in sales throughout his career
• Former construction worker, no college degree, recovering addict

His positioning: “Anti-guru.” He doesn’t promise Lamborghinis or overnight millions. He teaches that building an information business takes skill development and work, but it’s achievable without credentials or a fancy background.

Teaching style: Direct and no-nonsense, but empathetic. He references his blue-collar background frequently and positions information marketing as accessible to regular people, not just “experts.”

The transparency that matters: Sharpe is upfront that the $25 course is a “loss leader.” He’s selling it cheap to build trust, knowing that a percentage of customers will buy his higher-ticket programs later ($2,500 training, $5,000-$25,000 coaching).

This is honest marketing. He’s not hiding that bigger upsells exist. You can buy the $25 challenge, implement it, and never spend another dollar with him. He’s okay with that because he’s playing the long game—over-delivering now to earn customers later.

Information Products vs. Lead Generation: Real Economics

Let me compare selling information products (what the Pack & Profit Challenge teaches) to local lead generation (what I actually do):

Year 1 Comparison

Information Product Business:

• Months 1-3: Create first product (60-100 hours)
• Months 4-9: Build audience via content marketing or spend $3,000-$10,000 on ads
• Months 10-12: Generate first meaningful sales ($1,000-$3,000/month if successful)
• Year 1 result: $12,000-$36,000 revenue, minus ad costs, minus platform fees = $10,000-$30,000 net
• Time invested: 300-500 hours creating products + marketing
• Ongoing requirement: Constant marketing, content creation, customer support

Lead Generation Business:

• Months 1-3: Build and rank first site (60-80 hours, $100-$200 cost)
• Months 4-6: Site ranks, first client secured ($500-$1,000/month recurring starts)
• Months 7-12: Build sites 2-4 while maintaining site 1
• Year 1 result: 3-4 sites generating $2,000-$4,000/month = $24,000-$48,000 annual
• Time invested: 240-320 hours building sites
• Ongoing requirement: 8-12 hours/month total maintaining all sites

The difference:

Information products require ongoing marketing to maintain sales. You’re on a content treadmill—if you stop creating, sales drop.

Lead generation sites generate leads 24/7 once ranked. Businesses pay monthly for leads. You maintain the sites periodically, but income continues whether you’re actively working or not.

What Each Business Actually Requires

To succeed with information products you need:

• Expertise people will pay to learn
• Copywriting skills to market effectively
• Either $3,000-$10,000 ad budget OR 6-12 months building organic audience
• Video creation/content skills (most courses are video-based)
• Customer support system (answering questions, handling refunds)
• Platform (Teachable, Kajabi, Gumroad) with 5-10% fees
• Constant content creation to keep audience engaged

To succeed with lead generation you need:

• Basic website creation skills (or willingness to learn)
• SEO knowledge (rankable through courses/practice)
• $100-$300 per site investment (domain, hosting, content)
• Sales skills to land first client (one-time per site, not constant)
• Minimal ongoing maintenance (updating content, monitoring rankings)

The Recurring Income Question

This is where the models diverge significantly.

Information products: Income fluctuates based on launches, promotions, and how hard you’re marketing. You might make $5,000 one month, $1,500 the next, $3,000 the month after. Most info product sellers need constant launches to maintain income.

Lead generation: Once you have a client renting leads, they pay monthly as long as you’re delivering leads. I have clients who’ve paid monthly for 3+ years. Income is predictable: 12 sites × $708/month average = $8,500/month every month.

Which model fits you?

Choose information products if you:

• Enjoy creating content and being in the spotlight
• Have expertise you genuinely want to share
• Don’t mind the ongoing work of marketing and audience building
• Want unlimited income potential (successful course creators make $50K-$500K+/month)

Choose lead generation if you:

• Want recurring income without constant marketing
• Prefer behind-the-scenes work over being on camera
• Value predictability over unlimited upside
• Want to build once and maintain, not constantly create

I chose lead generation because I’d rather work 10 hours/month maintaining 12 sites that generate $8,500/month than be on the content treadmill. But that’s my preference—both models work if you commit to them.

👉 See how I build $500-$2,000/month lead gen sites that run mostly on autopilot

The Upsells You’ll Face

Let’s address this directly because it’s important: the $25 Pack & Profit Challenge is the entry point to a much larger sales funnel.

You will be offered:

• Legendary Marketer Business Blueprints: $2,500 comprehensive training program
• Monthly membership: $30/month for ongoing training and community access
• Live events: $500-$2,000 tickets to in-person training seminars
• High-ticket coaching: $5,000-$25,000+ for group or one-on-one coaching with David Sharpe’s team

Are these required to succeed? Absolutely not. The $25 challenge gives you the foundation. Everything else is optional advanced training.

Will you be pressured to buy? Yes. Expect follow-up emails, webinar invitations, and sales calls encouraging you to upgrade. This is standard in the industry—the $25 course builds trust, then higher-ticket offers come later.

My recommendation: Buy the $25 challenge if you’re interested. Implement what you learn. If you succeed and want advanced training, consider the upsells then. Don’t buy $2,500 training before you’ve validated the model works for you with the $25 version.

Is the Pack & Profit Challenge Worth $25?

Let me give you a straight answer.

Yes, it’s worth $25 if:

• You’re genuinely interested in learning information marketing as a business model
• You have expertise in something people would pay to learn (fitness, marketing, parenting, Excel, coding, design, etc.)
• You’re willing to spend 6-12+ months building an audience and marketing your products
• You want to learn from someone actively running the business model they teach
• You’re okay being pitched higher-ticket programs (and can say no)
• You understand this requires real work, not passive income

No, skip it if:

• You’re looking for truly passive income (info products require constant marketing)
• You don’t have expertise you can package (or don’t want to position yourself as an expert)
• You hate creating content, being on camera, or building an audience
• You want recurring income with minimal ongoing work (build lead gen sites instead)
• You’re expecting overnight results
• You can’t afford to invest 6-12 months before seeing meaningful income

My honest verdict:

The Pack & Profit Challenge delivers more value than most $25 products in the “make money online” space. David Sharpe teaches legitimate information marketing strategies, the course content is actionable, and the $40K campaign swipe file bonus alone could justify the price.

But the real question isn’t “Is this worth $25?”—it’s “Is information marketing the right business model for me?”

If you enjoy creating content, teaching, and constant marketing, information products can be incredibly lucrative. Top course creators make $50,000-$500,000+/month.

If you want recurring income with minimal ongoing time investment, local lead generation makes more sense. You build sites that rank and generate leads 24/7, rent those leads to businesses for monthly payments, and maintain the assets with minimal ongoing work.

I chose lead generation because I value time freedom over unlimited income potential. I’d rather maintain 12 sites earning $8,500/month working 10 hours/month than be on the content creation treadmill earning potentially more but working constantly.

You have to decide what freedom means to you.

Who Should Buy the Pack & Profit Challenge?

Buy it if you’re:

• A 9-5 employee with expertise you want to monetize (without quitting your job yet)
• A coach or consultant who wants to create info products instead of only trading time for money
• Someone who tried dropshipping, Amazon FBA, or MLM and wants a business with higher margins and no inventory
• A person who already has an audience (email list, social following, YouTube channel) and wants to create products to sell them
• Willing to commit 6-12 months to building the business before expecting significant income

Skip it if you’re:

• Looking for overnight money or “push-button” passive income
• Not willing to be in the spotlight or create content
• Wanting predictable recurring income without constant marketing
• Hoping to avoid customer support, refunds, and managing students
• Better suited to building assets that generate income without constant content creation (like lead gen sites)

Frequently Asked Questions

Q: Is the Pack & Profit Challenge a scam?

A: No. It’s legitimate training teaching real information marketing strategies. David Sharpe delivers what’s promised for $25. You’ll be upsold on higher-ticket programs, but the challenge itself provides value. Just understand it’s the entry point to a larger sales funnel.

Q: Can I really make money from a $25 course?

A: Yes, if you execute. The challenge teaches sound strategies. But most people won’t execute—they’ll watch the videos and do nothing. Of those who create a product, most won’t effectively market it. Success requires work the course doesn’t do for you.

Q: Do I need to buy the upsells to succeed?

A: No. The $25 challenge gives you the foundation. The $2,500 Business Blueprints and $5,000-$25,000 coaching are optional advanced training. You can succeed with just the challenge if you’re willing to figure things out through trial and error.

Q: How long until I make money with information products?

A: Realistic timeline: 3-6 months to create your product and begin building an audience, 6-12 months to generate meaningful income ($1,000-$3,000/month). Some succeed faster, most take longer or quit. Don’t expect income in the first 90 days.

Q: How is this different from other information marketing courses?

A: David Sharpe teaches the exact business model he uses (selling information products). Most course sellers teach business models they abandoned years ago. The congruence matters—you’re learning from someone still actively doing what they teach.

Final Verdict

The Legendary Marketer Pack & Profit Challenge is worth the $25 investment if you’re genuinely interested in building an information product business and willing to commit 6-12+ months to making it work.

David Sharpe delivers legitimate training, the bonuses are valuable (especially the $40K campaign swipe file), and the course teaches strategies that actually work—if you execute them.

But don’t buy this thinking it’s passive income. Information marketing requires constant content creation, audience building, and marketing. It’s real work that can generate significant income, but it’s work nonetheless.

If you want recurring income with minimal ongoing time investment, build local lead generation sites instead. No course creation, no audience building, no customer support—just rank sites, rent leads to businesses, collect monthly payments.

That’s the business model I actually use, and it’s why I generate $8,500/month working 10 hours/month instead of being on the content treadmill.

👉 Click here to learn how I build $500-$2,000/month recurring income sites without creating courses